best-selling beauty products right now

Looking for the best-selling beauty products right now to add to your store? Sunscreen, moisturizer, cushion foundation, lip tint, lip cream, and body lotion offer useful starting points for research in Indonesia. Published sales reports identify strong brands within these categories. Your next step is to find the specific products and variants that are still gaining traction in your target market.

This guide helps sellers and affiliates build a shortlist, understand what to check in each category, and evaluate products before committing to inventory. The aim is to connect beauty trends with practical decisions about products, content, and costs.

Quick Answer: Which Categories Should You Research?

Start with sunscreen and moisturizer for skincare. Compare cushion foundation, lip tint, and lip cream for makeup. Explore body lotion for body care. Choose a category that matches your audience and your ability to create useful demonstrations, then compare several products within it.

How This Shortlist Was Selected

The references below are Compas reports published in October 2026, covering sales from April through June 2026. They rank brands by sales value within their stated platform and category coverage. Reports limited to local brands have a different scope from reports covering both local and international brands.

These brand names are research leads rather than a live ranking of individual products. Shopee results cannot be transferred directly to TikTok Shop. To assess what is selling now, check the latest available product-level performance in the market where you plan to sell.

Six Beauty Categories Worth Investigating

1. Sunscreen: Move from Leading Brands to Specific Variants

Wardah and Facetology held the top two positions among local brands in the sunscreen and aftersun category on ShopTokopedia in Q2 2026. Compas reported sales-value shares of 7.41% and 7.36%, respectively, within its research coverage. These brands provide a starting point for mapping the category.

Compare pack sizes, prices, the texture described on the label, and recent customer complaints. For content, show the product clearly and follow its usage directions. Keep claims consistent with the label and available evidence rather than promising results you cannot substantiate.

2. Moisturizer: Check Product Fit and Price by Size

Skintific, Glad2Glow, and La Roche-Posay occupied the top three positions in the facial moisturizer category on Shopee in Q2 2026, according to Compas. Skintific recorded an 8.27% sales-value share. This report covered local and international brands.

Brand recognition is only the beginning of your research. Compare variants, pack sizes, sourcing costs, and recurring questions in customer reviews. Useful content can explain texture, packaging, and label-based usage. Avoid presenting one formula as suitable for every skin type.

3. Cushion Foundation: Shade Details Matter

Glad2Glow and Skintific led the cushion category on Shopee in Q2 2026, with reported sales-value shares of 22.10% and 16.72%. Wardah followed in third place. These figures describe brand-level performance during that period, not the sales of every shade.

Check available shades, variant stock, customer photos, and feedback on the finish. Use consistent lighting in demonstrations and identify the shade being shown. Specific information helps shoppers compare options without relying on filters that alter the appearance of the product.

4. Lip Tint: Find the Shades Customers Are Choosing

5. Lip Cream: Choose Differences You Can Demonstrate

Oh My Glam, Hanasui, and Implora took the top three positions among local lip cream brands on ShopTokopedia in Q2 2026. Oh My Glam recorded a 15.61% sales-value share in the Compas report. Established brands offer useful benchmarks when evaluating alternatives.

Compare shades, finishes, pack sizes, and prices that are currently available. Keep demonstration conditions consistent. If you conduct a wear test, explain its duration and what you did during it, so a personal result is not presented as a promise to every customer.

6. Body Lotion: Include Packaging and Shipping Costs

White Inc ranked first among local brands in the body lotion and body butter category on ShopTokopedia in Q2 2026, followed by Noera. Compas reported sales-value shares of 12.01% and 6.90%, respectively. Both can serve as initial references for comparing products and prices.

Evaluate bottle size, shipping weight, leakage risk, and protective packaging. Demonstrate texture and usage according to the label. Check whether the margin still works after packing and promotional costs, particularly for bundles or larger sizes.

How to Check Which Beauty Products Are Selling on TikTok Shop

Once you have a category shortlist, continue with TikTok Shop product research on EchoTik. EchoTik provides product, creator, and livestream analytics that can help connect product choices with the content used to market them. Check the data coverage available for your market and account access.

Use the Same Market and Comparison Period

Focus on Indonesia if that is your target market. Compare seven-day and 30-day performance where the data is available, and check whether interest continues after a promotion ends. Avoid comparing one listing’s lifetime sales with another product’s weekly sales.

Look at Sales, Content, and Creator Distribution

Investigate whether sales are associated with several videos and creators or depend on a single spike. Read recent reviews and customer questions as well. Multiple signals can help you judge whether there are several realistic marketing approaches worth testing.

Calculate the Margin Before Choosing Inventory

Record sourcing costs, platform fees, commissions, packaging, promotions, and potential returns for your operation. Affiliates should also check commission terms and stock availability. Evaluate strong sales figures alongside the costs and operational demands of selling the product.

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