Does TikTok use Analytics 2024?
TikTok will continue to enhance its analytics capabilities in 2024 to support content creators, brands, and marketers. It contains detailed insights and is a useful tool for refining content strategy. Major updates include enhanced trend tracking, more accurate demographic segmentation, and tools to analyze the effectiveness of user-generated content (UGC). These analytics are available for both personal and professional accounts, with professional accounts also receiving deeper insights; TikTok's business suite now also provides more comprehensive performance data for advertising and marketing campaigns, and is available for other major social media platforms. Tighter integration with social media platforms' analytics tools tiktok shop fee calculator.
Want to dig deeper into a certain aspect of TikTok analytics?
Yes, as of 2024, TikTok is still using TikTok Analytics. Here’s a closer look at TikTok Analytics:
I. What it does and what it does
TikTok Analytics is an analytics tool designed by TikTok to help creators and brands track and understand metrics related to their content, rather than simply displaying a list of numbers. With TikTok Analytics, users can access key statistics like followers and interactions, and use these insights to improve future content and grow followers.
Here’s how to view TikTok Analytics.
Access:
You’ll need to upgrade to a professional account, either a Creator Account (CA) or Business Account (BA).
Select a specific category (such as Public Figure, Personal Blog, Education, Media, Entertainment, etc.) and enter your account phone number and verification code.
Once you’ve set up your professional account, the “Analytics” option will appear in the “Settings” menu.
Tap Analytics to open the TikTok Analytics dashboard and view relevant data using the analytics tool.
View Analytics Data
Log in to TikTok, tap your avatar and select “View Analytics.”
TikTok Account Overview: Provides comprehensive data on the overall performance of the account, including overall exposure, number of interactions, fan changes, etc., so that users can quickly understand the overall trend of the account.
TikTok Content: Views, likes, comments, etc. Number, comments, etc., to help users understand which content is popular and how users react to different videos.
TikTok Fan Analysis (Fans): Provides data on fan groups, such as fans' geographic location, gender ratio, active time, etc., to help users better understand the audience and customize content strategies that better meet the needs of the audience.
3. Notes.
Users who have just upgraded from a regular account to a professional account should wait up to seven days for the system to generate enough data for analysis.
There is no minimum number of fans required to access TikTok Analytics, but in some sections (such as the fan label), users need at least 100 fans to obtain relevant insights.
In short, TikTok will continue to provide TikTok analysis tools in 2024 to help creators and brands better understand and optimize their content strategies.
