EchoTik ｜3 practical strategies ——how to find TikTok counterpart's e-commerce account
The reason why I am writing such an article is that I have recently encountered a lot of people like.
“Why do I have the exact same pin as him and the same words, I just have no traffic in my live room?”
“Why do I have 1000 likes but only 1000 views for my short video?”
I’m not sure if I’m the same as others, but the results are very different.
The first thing you need to do is to find the right peers to learn from, and how to imitate them.
The first thing is to divide the peer accounts that you need to pay attention to at the starting number stage into three categories.
● The standard account: imitate the planning of the human cargo field and copy his path of starting the number.
● Counterpart accounts: to cast similar people and convert their fans into your fans.
● Pitching accounts in related categories：If the conversion rate of your peers is not high, or if you have too few peer accounts, you can pair vote for related categories.
In this issue, we teach you four practical strategies to find the right TikTok counterpart for e-commerce accounts.
The fastest way for a new team to get started on TikTok is to find a peer account and learn and emulate its product selection, grouping, scheduling, pricing, anchor talk, background decoration and so on.
However, one important thing to know is that if a new account copies the pricing and broadcasting methods of an established account, it will surely die. It’s like being a company, a small company with 10 people will not be able to adapt to the management model of a listed company.
We should look for new numbers that are just starting to explode to imitate, and in the third-party data platform, find its first few games, imitate its specific planning when starting the number.
Generally, we brush to the live room are data has done a good job of mature live room, almost can not brush the recent just exploded new numbers. How to do?
Share 3 ways to find the new outbreak of peer accounts.
Education streams, to become a peer-to-peer account mining machine.
The most common method is to prepare an account specifically for TikTok streams, only brush peer content, brush the content of irrelevant content and cross over, so that the account becomes a user number “interested in the category you belong to”, so that if there is a dark horse in the industry, this account will be the first to brush, you can also be the first You will also be the first to know that a new peer account has risen.
If you have an account with no interest tags at all, a quick way to turn it into a user number “interested in your category” is to search for product keywords, industry-related words, or brand words via TikTok, and like, favourite, comment on and follow the results in the live stream and interact with them.
2. Search the keywords of the daedalus to filter the low-power accounts that increase the powder fast & saler strong goods
Take EchoTik, a third-party data analysis tool from TikTok, as an example.
Search for industry keywords or product terms to filter out new low-pollen accounts that have sold well recently.
The first few live broadcasts can have very high sales of the new number are experienced old team new start number, there is a mature model and method of starting number, very worth learning.
Once you have found a new number that has just exploded, you can disassemble the number in detail on a third-party data platform from the first live broadcast to after the cold start
● Goods: grouping strategy, pricing strategy, ranking strategy for each live broadcast; how many online welfare models, how many online profit models, etc.
● Field: how to decorate the live room, what are the eye-catching points to stay.
● People: What are the highlights of the anchor’s speaking style, speed of speech, makeup, dressing and accessories, etc.
3. Search for product keywords, high explosive items, and then find good bandwagon accounts
Sometimes searching for keywords in an account nickname doesn’t always lead to a peer because not every peer will put category words in their account nickname. We can search for competing products and follow them to find the accounts that carry the product to emulate.
Open EchoTik — Products Selection— Product Leaderboard — Daily to see yesterday’s top sellers. If the product has just started selling, it is likely that the account with the product has also just started selling.
Find the highest percentage of sales accounts in the analysis of this product, and select the account with fewer followers and faster growth rate. The probability is that you are looking for a quick start in the same category peer new number.
In addition, EchoTik has also launched the [Dark Horse EC Creators] list, which accurately captures the TOP bandwagoners in each country in terms of growth rate.
EchoTik, a third-party data analysis platform for short videos and live-streaming e-commerce. EchoTik’s mission is to enable global sellers, creators, MCNs, and brands to master the marketing methods of short videos and live-streaming to sell and promote their products easily.
EchoTik.live will continue to accompany you to explore the new opportunities of global video and live e-commerce, and provide you with TikTok related information and guidance on product selection and operation. Welcome to follow!
