How to Get More Followers on TikTok in 2024
How to Get More Followers on TikTok in 2024
TikTok, as the world's leading short video social platform, has quickly attracted the attention of users around the world with its unique algorithm, diverse content and huge user base. As of 2024, TikTok has covered more than 150 countries, supports more than 39 languages, and has more than one billion monthly active users. With the development of the platform, how to get more attention on TikTok has become an important topic for many creators and brands. This study aims to deeply explore the effective strategies for increasing fans on the TikTok platform in 2024, and provide targeted and practical guidance for current and future TikTok creators by combining previous research results and practical experience.
Literature Review and Theoretical Basis
Theoretical Basis
TikTok's recommendation algorithm provides users with personalized short video content based on multiple factors such as user behavior, content quality, and trend hotspots. Previous studies have shown that the freshness, relevance, interactivity and user engagement of video content are key factors affecting video recommendations (TikTok Marketing Science Global, 2023). In addition, social media marketing theory also points out that user attention can be significantly improved by accurately targeting the target audience, continuously producing high-quality content, and effectively interacting with fans (Shopify Staff, 2024).
In recent years, many scholars and industry experts have conducted in-depth research on the fan growth strategy of the TikTok platform. Some studies have pointed out that participating in popular challenges on the platform, using trending music and tags, and publishing visually impactful content are effective ways to increase video exposure and user attention (HowtoHook Study, 2023). At the same time, strategies such as cooperating with key opinion leaders (KOLs), advertising, and interacting with fans through comment areas have also been proven to effectively increase the number of fans (TikTok Marketing Science Global, 2022-2023).
Research gaps
Although predecessors have achieved fruitful results in TikTok fan growth strategies, with the continuous updating of platform algorithms and the continuous changes in user behavior, there are still some gaps in current research. For example, how to formulate differentiated fan growth strategies for specific fields and audiences, how to effectively use TikTok's new features and trends, etc., still need further in-depth discussion.
Research Design
Research Type
This study adopts a comprehensive research method, combining qualitative and quantitative data analysis, aiming to comprehensively explore the effective strategies for increasing fans on the TikTok platform in 2024. Relevant data and information are collected and organized through literature review, case analysis, questionnaire survey and expert interview.
Data Source and Collection Method
Literature Review: Review academic papers, industry reports and case studies on TikTok fan growth strategies in recent years, and collect previous research results.
Case Analysis: Select multiple creators and brands that have successfully increased fans on TikTok, analyze their account content, publishing strategies, interaction methods, etc., and extract successful factors.
Questionnaire Survey: Design a questionnaire to survey TikTok creators and fans to collect their views and practical experience on fan growth strategies.
Expert Interview: Invite experts, scholars and practitioners in the TikTok field to interview and obtain their predictions and suggestions on the future trend of TikTok fan growth.
Collect, classify and encode the collected data and information, and use content analysis, statistical analysis and case comparison methods to conduct in-depth analysis of the data and information to extract effective fan growth strategies.
Research Results and Analysis
Effective Strategy Extraction
Based on the collected data and information, this study extracts the following effective TikTok fan growth strategies:
Precisely target the target audience: deeply understand the preferences, viewing habits and needs of the target audience, and produce content that suits their tastes.
Continuously produce high-quality content: focus on the creativity, novelty and quality of video content, combine platform trends and hot spots, and produce attractive short videos.
Actively participate in platform activities: follow and participate in popular challenges, topics and tag activities on the platform to increase video exposure and user engagement.
Effectively interact with fans: promptly reply to comments, private messages and fan feedback to enhance interaction and stickiness with fans.
Use KOL and advertising: cooperate with key opinion leaders to conduct advertising and expand the influence of the account.
Explanation and significance of results
This study found that accurately positioning the target audience and continuously producing high-quality content are the basis for TikTok fan growth. The number of fans and user engagement can be further increased by actively participating in platform activities, effectively interacting with fans, and using KOL and advertising strategies. These strategies are not only applicable to individual creators, but also to brands and commercial accounts.
Comparison with research questions
This study aims to explore effective strategies for increasing fans on the TikTok platform in 2024. By comparing research questions and research results, this study successfully extracted a series of targeted and practical fan growth strategies, providing useful reference and guidance for TikTok creators.
Conclusion and Outlook
Research Conclusion
This study shows that a comprehensive strategy is needed to increase fans on the TikTok platform in 2024. Strategies such as accurately positioning the target audience, continuously producing high-quality content, actively participating in platform activities, effectively interacting with fans, and using KOLs and advertising are all effective ways to increase the number of fans and user engagement.
Future Research Directions
With the continuous development of the TikTok platform and the continuous changes in user behavior, future research can further explore the following directions:
Differentiated strategy formulation: formulate differentiated fan growth strategies for different fields and audiences.
New features and trend utilization: in-depth study of TikTok's new features and trends, and explore its application value in fan growth.
Long-term tracking research: conduct long-term tracking research on accounts that have successfully increased fans, and analyze the key factors and changing patterns in their fan growth process.
Through continuous in-depth research and practical exploration, we can provide TikTok creators with more accurate and effective fan growth strategy guidance.
