How to Get More Followers on TikTok in 2024
Whether you're an individual looking to build a personal brand or a business aiming to reach new customers with your social media marketing, TikTok offers an unparalleled opportunity for growth. Its algorithm is designed to give even the smallest accounts a chance at viral fame, making it a democratic platform for those looking to make an impact.
While a large number of followers doesn’t equate with success as a creator, a follower count is a currency and can determine many things, like how much you can charge for brand deals and the TikTok audience you can reach.
In this article, we'll provide actionable tips and strategies to help you grow your TikTok following. So whether you're a TikTok newbie or looking to take your account to the next level, read on for insights to help you achieve your TikTok goals and reach potential followers.
Why follower growth on TikTok is important
While it's not everything, a strong following on TikTok opens up more opportunities for creators looking to grow on the platform.
Thankfully, it's achievable thanks to TikTok's unique algorithm that levels the playing field, allowing even small accounts the potential to go viral.
Here’s why growing your TikTok followers is essential:
Increased visibility and reach: With a larger follower base, your content is more likely to be shared and recommended by TikTok’s algorithm, reaching a broader audience. This visibility is vital for brand recognition and expanding your influence.
Enhanced credibility and authority: A significant follower count can enhance your credibility. It signals to new viewers that your content is valuable and worth following, helping you establish authority in your niche.
Monetization opportunities: Follower count directly impacts your earning potential on TikTok. Brands are more likely to collaborate with influencers who have a substantial following, as it guarantees a wider reach for their products or services. Higher follower counts can lead to lucrative sponsorships, brand deals, and other monetization opportunities.
Community building: Growing your followers helps in building a loyal community. Engaged followers are more likely to interact with your content, provide feedback, and become advocates for your brand. This community can be a valuable asset for sustained growth and support.
Data and insights: A larger following provides more comprehensive analytics. Analyzing your audience’s demographics, behaviors, and preferences can help tailor your content strategy more effectively, ensuring higher engagement and growth.
Competitive edge: In the competitive world of social media, having a substantial follower base gives you an edge over others in your field. It can open doors to exclusive events, collaborations, and opportunities that smaller accounts might not access.
Finally, a large following on TikTok can boost your presence on other social media platforms. Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence.
1. Know your target audience and create for them
TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. From Gen Z to Baby Boomers, the platform has something for everyone. But if you're looking to grow your followers, it's crucial to understand who you're creating content for.
Creating generic content and hoping it sticks is like throwing spaghetti at the wall. Knowing your audience allows you to make your content more engaging.
Start by diving into your TikTok analytics. Look for patterns in the age, gender, and location of your followers. Are they mostly teenagers interested in fashion? Are they millennials who love travel? Once you've identified your audience, think about what they would like to see and how they would like to be engaged.
Create content that speaks to them. Once you know your audience, the next step is identifying your niche. For example, if your followers are into fitness, a video about your workout routine would be more impactful than a random dance video. Always ask yourself, "Would my target audience find this valuable or entertaining?"
Don't be afraid to experiment. Test different types of content to determine what gets more engagement; this is a strategy many TikTok influencers have succeeded with. For instance, if you're unsure whether your audience prefers comedy skits or how-to videos, try posting both and see which one gets more likes, shares, and comments.
Knowing your target audience is not just a one-time activity – it's an ongoing process. People's preferences change, and the TikTok algorithm evolves. Keep an eye on your analytics, listen to your audience, and be ready to pivot your content strategy when needed.
2. Watch and participate in trends
Trends are the lifeblood of TikTok – they come and go like the tide, but when they're in, they're in. Participating in trending challenges or using trending sounds can catapult your video onto the For You page (FYP), TikTok's main feed and recommendation algorithm, exponentially increasing your reach.
TikTok trends are more than just viral moments; they're opportunities to showcase your creativity, reach a wider audience, and even go viral. But remember, trends are time-sensitive. The earlier you jump in, the better.
