How To Get More Followers on TikTok (2024)
How to Get More Followers on TikTok
Gaining followers on TikTok requires persistence. By consistently creating quality content relevant to your niche, you can develop a loyal following.
With over 1 billion monthly active users, TikTok is a powerful platform for short-form video content. Its popularity makes it a great tool for spreading information, creating trends, and marketing products.
While there is no consensus on the number of TikTok followers you need to implement an effective marketing strategy, it is clear that the number of followers reflects your influence and profitability. More views lead to more potential conversions. For example: Top TikTok influencers have turned large numbers of followers into full-time careers.
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Mobile graphics reflect abstract colors: Get More Followers on TikTok
With over 1 billion monthly active users, TikTok is a powerful platform for short-form video content. Its popularity makes it a great tool for spreading information, creating trends, and marketing products.
While there is no consensus on the number of TikTok followers you need to implement an effective marketing strategy, it is clear that the number of followers reflects your influence and profitability. More views lead to more potential conversions. For example: Top TikTok influencers have turned large followings into full-time careers.
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Ready to grow your TikTok influence? Here’s how to get more followers on TikTok.
How to Get More Followers on TikTok
Know your target audience
Keep up with trends
Tell stories
Check out your competitors
Use the right hashtags
Engage with your community
Stick to your value proposition
Post consistently
Collaborate
Talk more than just business
Focus on analytics
Want to level up your TikTok game? Here are some actionable tips to help you grow your TikTok followers and improve your engagement and content quality in the process:
To grow your TikTok audience, tailor your content strategy to the specific TikTok users you want to attract, creating videos that resonate with their interests. Use focus groups, surveys, competitor research, and market research to identify your target market. Create an ideal customer profile that includes age, gender, income, relationship status—anything that might influence their interest in your account.
Consider TikTok’s broad audience – it’s made up of a variety of demographics, but generally tends to be younger (10 to 19 years old), female (53.4%), and British and American. If your target market includes any of these characteristics, TikTok may be your go-to marketing platform. If your audience is very diverse (for example, if it consists mostly of baby boomers), you may choose a different platform.
From challenge videos to viral music, TikTok is home to all kinds of viral moments, and trends spread like wildfire. Creating TikTok content that participates in current trends can help you get on the For You page of potential fans, increasing your reach and fan base.
While TikTok is mum about the inner workings of its algorithm, popular videos are more likely to appear as recommendations on the For You page of other apps. Take a look at this report from TikTok, which details how childcare brand Makuku built a marketing campaign around two popular keywords. This increased sales in its store by 500% and offline customers by 20%.
To stay up to date on the latest TikTok trends, check out TikTok’s Trend Discovery platform, a powerful tool packed with data on hashtags, sounds and songs, creators, and videos. Use the tool as inspiration for your next video, to find trending songs, or to find popular creators to collaborate with.
Storytelling
To attract and retain more TikTok followers, focus on high-quality, engaging content.
“I think I’m a natural storyteller,” said Maggie Sellers, angel investor, content creator, and founder of Hot Smart Rich Media, on Shopify Masters. “That’s what great marketers are. People who are great at branding. They can tell a story.”
Storytelling can take many forms. Consider this long-form story from Allbirds that recounts a farm visit, or this one from Dieux Skin that addresses a commenter’s concerns about hashtags. The goal of storytelling is to help users understand your unique personal brand.
