Do personal TikTok accounts have analytics?

    ·July 2, 2024
    ·2 min read

    Personal accounts cannot view detailed analytics, but can view basic information such as views, likes, comments, and shares for each video.

    To view more comprehensive analytics, users need to upgrade to a professional account, including creator and business accounts.

    These accounts provide deeper insights, including follower growth, video performance metrics, audience demographics, best posting times, and popular videos.

    Upgrading to a professional account is free and can be done in the account settings.

    TikTok's account analytics feature helps users understand their content performance and audience engagement. Here are some of the main features:

    Personal Account

    For personal accounts, TikTok provides basic statistics such as views, likes, comments, and shares for each video.

    Pro Account

    Users can switch their accounts to a pro account (including creator accounts and business accounts) to get more detailed analytics data. The analytics features provided by the pro account include:

    - Follower Growth: Track the changing trend of the number of followers.

    - Video Performance Metrics: Including views, watch time, likes, comments, and shares.

    - Audience Demographics: Understand the age, gender, and geographic location of the audience.

    - Best Posting Time: Help users find the best time to post content.

    - Popular Videos: View the best performing videos.

    How to Switch to a Pro Account

    Switching to a pro account is free and can be done by following the steps below:

    1. Open the TikTok app and go to your profile page.

    2. Tap the "three horizontal lines" icon (settings and privacy) in the upper right corner.

    3. Select "Manage My Account".

    4. Tap "Switch to Pro Account".

    5. Select a creator account or business account as prompted and complete the setup.

    Through these analytical features, users can better understand their audience groups and optimize content strategies to increase engagement and impact.

    Can you get TikTok analytics on a personal account?

    Is there a difference between a personal and business TikTok account?

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