Selling items on TikTok Store
Not all products can be sold on TikTok Shop. To ensure the legality and safety of products, the platform has established a series of regulations and restrictions. Here are some of the main regulations and restrictions on the sale of products on TikTok Shop:
Prohibited products include, but are not limited to, firearms, ammunition, harmful and dangerous items, human parts and remains, animals and animal products, illegal drugs and drug paraphernalia, adult products and pornographic content, and discriminatory and offensive products.
These regulations are designed to protect consumers from potential harm while maintaining the legality and ethical standards of the platform.
In addition to prohibited products, TikTok Shop also has a restricted sale policy for certain product categories. These product categories require a specific approval process and can only be sold after approval from the platform.
For example, on the TikTok Shop Southeast Asia site, contact lenses and cosmetic products are only allowed to be sold in Vietnam; hair loss prevention products are limited to Singapore; power bank products are only sold in Singapore, the Philippines and Malaysia.
Other regulations include inactive seller rules, content rules, mismatched goods rules, time limits and evaluation rules. The inactive seller rules require sellers to manage their stores and list products when they are inactive for more than 60 consecutive days, otherwise all products in the store will be removed from the shelves and enter the investigation period. The content rules require that all content uploaded to the platform must comply with the regulations of TikTok Shop.
Mismatched goods refers to when the product received by the buyer does not match the seller's product description, which will be considered a violation. Time limits include clear time limits for order processing, stocking and collection.
The evaluation rules stipulate that neither sellers nor buyers can delete published reviews, but can submit documents to the platform for investigation. Therefore, when sellers are preparing to sell products on TikTok Shop, they should carefully read and comply with the platform's regulations to ensure that their business operations are legal and compliant, and maintain good store operations and consumer experience.
While many people think of Google first when shopping online or looking for product recommendations, more and more consumers are turning to their favorite social media apps, chief among them TikTok. According to the social media platform, the trending hashtag #TikTokMadeMeBuyIt alone generates 1 billion views per week worldwide.
TikTok is not only a search engine, source of inspiration and discovery, but also a powerful product recommendation platform. More and more brands are looking to sell directly to users through TikTok as TikTok shopping features become increasingly popular, with native shopping features and e-commerce integrations enabling brands to sell natively on the platform.
Now, let’s learn how to add social commerce channels, sign up for TikTok Shop, and leverage these tools to reach TikTok users and potential customers.
Why TikTok Shop?
The benefit of TikTok Shop is that it offers shopping options directly on the platform, eliminating the extra step of converting TikTok followers into customers. As TikTok becomes the go-to for product discovery, especially for future Gen Z and Gen Alpha consumers, brands can benefit from appearing in search results and offering convenient TikTok shopping options.
TikTok Shop and other shopping integrations allow brands to organically introduce products into entertaining videos and other content. If you don’t qualify for TikTok Shop, some integrations, such as the TikTok app for Shopify, also give you access to shopping features.
Adding TikTok Shop to your sales funnel creates another touchpoint in addition to your online store to support your prospects’ online shopping preferences. Other benefits include:
- Broadcast to a wide audience of potential shoppers
- Partner with trusted creators and leverage influencer marketing for authenticity
- Creatively position your products within entertaining content
- Create personalized shopping experiences based on TikTok user behavior
- Leverage TikTok trends and hashtag challenges to go viral.
Can you sell items on TikTok Shop?
Is it worth selling on TikTok Shop?
