TikTok Analytics is an analytics tool built into the TikTok platform that is designed to provide creators and businesses with deep insights into their account performance. With TikTok Analytics, you can access a variety of data and metrics to help you understand the performance of your content, audience characteristics, and how to optimize your strategy for better results.

Here is a detailed introduction to TikTok Analytics and how to use it:

How to access TikTok Analytics

1. Upgrade to a Pro Account: TikTok Analytics is only available to Pro account users, which includes individual creator accounts and business accounts. To upgrade, go to your profile settings, select "Manage My Account", then click "Switch to Pro Account" and select the category that best describes your content or brand.

2. Navigate to Analytics: Once you have upgraded, you can find the "Analytics" option through the "Settings" menu, and click it to enter the TikTok Analytics dashboard to view and analyze relevant data.

Key Metrics and Insights

TikTok Analytics provides a variety of metrics and insights to help you evaluate your account performance. Here are some important metrics:

- Overview: Provides a snapshot of the overall performance of the account, including total views, engagement, and follower changes over a specific time period.

- Content Analytics: Shows detailed data about the specific content you post, including views, likes, comments, and other engagement metrics for each video, helping you identify the most popular content and user feedback.

- Follower Analytics: Provides detailed information about follower groups, including their location, gender ratio, and active time, helping you better understand your audience and adjust your content strategy.

- Traffic Sources: Shows the sources of traffic to your account content, such as system recommendations, profile pages, search results, music, and hashtags, helping you identify the most effective traffic channels.

- Audience Insights: Provides more in-depth information about your audience, such as age group, device type, and operating system, helping you understand audience preferences and adjust content accordingly.

Third-Party Tools

While TikTok Analytics is a powerful tool, there are also some third-party analytics tools that can provide additional features and insights, including:

- Supermetrics: Allows you to integrate TikTok data with other data sources to create customized reports and dashboards.

- Pentos: Provides multiple features such as real-time analysis, audience segmentation, and competitive analysis.

- Analisa: In-depth analysis of TikTok trends, hashtags, and competitors.

- Tokboard: Provides a user-friendly interface for easy tracking and analysis of data.

By leveraging TikTok Analytics and other tools, you can more effectively optimize your content strategy and improve your account’s performance.

How To Track TikTok Analytics With the App’s Built-in Tool

TikTok provides analytics to help you assess how followers and viewers are engaging with your content, and you can use the insights to grow your reach.

Growing your TikTok account requires more than just creating good content. You need video posts that engage your audience and skyrocket your follower count. So how do you know how well your content is performing and which types of posts are driving your success? The native TikTok analytics tool can help.

TikTok insights from this tool deliver a treasure trove of information, from follower demographics to number of views to traffic sources. You can use this data to hone your TikTok strategy and build a loyal audience.

What are TikTok analytics?

TikTok analytics is the name of TikTok’s native analytics page, where creators can access data about their account’s performance in an easy-to-use dashboard inside the app. With TikTok analytics tools, you can access essential metrics like when you audience is most active and how well individual videos are performing. You can use the TikTok analytics tool to develop a content strategy to maintain your current following and reach new followers.

How to access TikTok analytics

There are two ways to view TikTok analytics.

On a mobile device

Here’s how TikTok users can view analytics on a mobile device:

1. Navigate to your TikTok profile page. After you open the TikTok app and log in, head to your TikTok profile page by tapping the “Profile” icon on the bottom right of your screen.

2. Go to TikTok Studio. Next, tap the three horizontal lines at the top right of your screen to open a pop-up menu. Then select “TikTok Studio.”

3. Tap “Analytics.” In the TikTok Studio window, find the analytics widget at the top of the page, then tap “view all” to the right of the analytics widget. The app will take you to a page that summarizes the performance of all your posts. At the top of your screen you’ll see a list of analytics categories, including “Content,” “Viewers,” “Followers,” and “LIVE.” Select which category of metrics you’d like to see.

On desktop

You’ll take a slightly different path to access the desktop version of TikTok analytics. Once you’re logged in on a browser, follow these steps:

1. Hover over your profile icon. Hover over your profile picture in the top right corner of your browser window. This will generate a dropdown menu of options.

2. Click “View Analytics.” In the dropdown menu, select “View Analytics.” This will take you to the “overview” page of the TikTok analytics tool. From the top of the page, select which category— “content,” “viewers,” or “followers”—you’d like to see data on.