TikTok Data Analysis of Cross-Border E-Commerce in 8 Major National Markets

    ·June 24, 2024
    ·5 min read

    With the advancement of globalization, cross-border e-commerce is flourishing worldwide. Against this backdrop, TikTok, as a popular social media platform, provides tremendous market opportunities for cross-border e-commerce. By utilizing data analysis of TikTok, we can gain a deep understanding of the market status and potential of eight countries on TikTok. With the help of EchoTik data tools, we can quickly identify target markets and seize blue ocean opportunities. The following is an analysis of these countries’ markets

    United States

    The United States has a population of about 330 million, making it a highly potential blue ocean market. TikTok has a large user base in the United States, and American consumers have high purchasing power and a strong desire to buy. It is estimated that the transaction volume will reach 94 billion US dollars by 2023, especially in high-quality, high-performance, and high-credibility products and services. Art products, pet products, home and outdoor, and fashion and beauty categories have relatively stable sales in the United States.


    Singapore’s population is about 5.8 million, with Chinese and English as official languages, and many local Chinese people. As one of the few developed countries in Southeast Asia, Singapore has a solid e-commerce foundation and fast logistics. Consumers have higher purchasing power and are mainly inclined to buy 3C and electronic toys, home products. High-end products such as auto parts and motorcycle parts also have a larger market.


    Indonesia’s population is about 270 million, with Indonesian as the official language. TikTok data shows that the user base in Indonesia is massive. Indonesia is one of the countries with the largest number of TikTok users in the world, with many active users. If you want to expand the market, Indonesia’s large population base is a good choice. However, you need to understand the market demand in advance and stock according to the season. The hot selling product categories in the Indonesia site mainly include beauty and personal care, electronic devices, and home appliances. Food and beverages are also very popular in the Indonesian market.


    Vietnam’s population is about 110 million, making it the third most populous country in Southeast Asia, with huge market potential. Vietnam is a small language country, and it cannot communicate directly in English, but this does not affect the Vietnam site becoming the highest conversion rate site. The hot selling product categories include mobile phone accessories, home appliances, and fashion accessories. The purchasing power and transportation conditions are relatively weak, and low-priced women’s clothing, home, accessories, and other products are relatively popular in the Vietnamese market. If you have your own or cooperate with overseas warehouses, costs can be significantly reduced.


    Malaysia’s population is about 3.3 million, with English as the official language. This is a multi-cultural and multi-ethnic country with a large market capacity. The logistics timeliness is about 7–10 days, and the local people have a higher cultural level and stronger purchasing power. Ethnic style products are popular in the Malaysian market, such as beauty and skincare, men’s clothing, and accessories.


    The Philippines has a population of about 110 million, with English as the official language. The Internet penetration rate and smartphone penetration rate are continuously increasing, with huge market potential. The logistics infrastructure and payment system are relatively mature. Consumers are mainly inclined to buy 3C products, office supplies, and maternal and child-related products, suitable for low single market.


    Thailand’s population is about 70.95 million, with Thai as the official language. The current market growth rate is rapid, but there are some limitations in language. The purchasing power is strong, and consumers are mainly inclined to buy maternal, home, and women’s fashion electronic products, with considerable order volume.

    United Kingdom

    The UK has a population of about 68 million, making it the third most populous country in Europe and a mature e-commerce market. UK consumers pay attention to product quality when shopping, followed by price, payment method, and delivery method. The popular product categories include fashion clothing, beauty products, electronic devices, and food and beverages. The UK market has a widespread demand for food and beverages, including coffee, tea, chocolate, wine, beer, and various groceries.

    By deeply understanding the characteristics and consumer preferences of these country markets, cross-border e-commerce can better seize business opportunities and expand into global markets on the TikTok platform. ) is a third-party platform for analyzing international TikTok short videos and live e-commerce data. We have currently received angel round financing in the tens of millions. Based on big data and continuous exploration in the field of AI, EchoTik ( ) closely caters to user needs, driving product and service iteration and upgrades. We help global sellers, creators, MCNs, and brands to access easy marketing methods for short videos and live streaming rooms, enabling them to sell and promote products.

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