echotik.live is a data analysis tool provided by the TikTok platform for users to help users understand information such as the performance of their accounts, audience characteristics and content performance. Here are some important aspects about echotik.live 2024 tiktok fee calculator:
1. Access method and permissions:
- Account type requirements: TikTok ordinary user accounts do not have data analysis functions. You need to switch your account to a Pro account (including creator accounts (CA) and business accounts (BA)). Pro accounts are similar to Instagram Creator profiles and can monitor audiences and content performance.
- Switching steps: First go to the profile page, click the three dots in the upper right corner, select "Manage my account", then click "Switch to Pro Account", select the account type and enter the account's phone number and the verification code received via SMS. After setting up a Pro account, the "Analytics" option will appear in the "Settings" menu. Click to open the TikTok analysis dashboard.
2. Main analysis dimensions and indicators:
- Account Overview:
- Video Views: Displays the total number of views of videos on TikTok, helping users understand the overall exposure of the content.
- Followers: Displays the changes in the number of followers in the past 7 to 28 days. Through the trend of followers growth or decline, users can infer the audience's preference for the content, so as to adjust the subsequent content release strategy.
- Profile Views: Reflects the number of times the TikTok homepage profile has been viewed in the past 7 or 28 days, which helps users understand what content attracts users to visit their profiles.
- Content Analysis:
- Average Watch Time: This indicator is one of the important criteria for evaluating the quality of video content. Users can understand the average length of time viewers watch videos. If the average viewing time of a video is short, it may mean that the content is not attractive enough, and similar content can be released less in the future.
- Traffic Source Types: Displays the traffic sources of account content, including system recommendations, homepage pages, search results, music, and tags. This is very helpful for users to understand the effects of different promotion channels, so as to optimize the promotion methods of content.
- Audience Territories: Displays the source region of each video audience. If users post videos or activities in a specific location, they can use this data to check whether they have reached the local audience, which is of great reference value for localized marketing.
- Follower Analysis:
- Gender: Presents the gender distribution percentage of fans to help users determine whether their market segment matches the gender of fans. If not, they may need to consider adjusting the category or content strategy.
- Top Territories: Displays the geographical location of fans by country ranking. When creating content and collaborating with influencers, localized content creation and promotion can be carried out for these regions.
- Follower Activity: Displays the time periods and days when fans are most active on TikTok. Users can choose to post content during the time when fans are most active to get higher exposure.
3. Data usage and strategy formulation:
- Content optimization: Understand user preferences based on analytical data, adjust the theme, style, and duration of the video, and create content that better suits the audience's taste. For example, if it is found that users have a high interaction rate for a certain type of video, you can increase the creation of videos of that type.
- Release time planning: Based on the time data of fan activities, choose to release content during the period when fans are active to increase the exposure opportunities and interaction effects of the content.
- Cooperation and promotion strategy: By analyzing the interests and hobbies of fans and other content they follow, find matching influencers or brands to cooperate with them to expand influence and audience range. At the same time, combined with hot topics and trends, formulate relevant content promotion strategies to improve the exposure and dissemination effect of content.
4. Supplement of third-party analysis tools (optional): In addition to TikTok's own analysis function, there are also some third-party data analysis tools to choose from. For example, Later can view data for up to 12 months (depending on the user's package), helping users to have a more comprehensive understanding of the long-term performance of the account; Keyhole can provide functions such as hot post identification, topic tag tracking analysis, and influencer tracking to help users have a deeper understanding of the market and competitors.
In short, echotik.live 2024 is of great significance for users to understand the operation of their accounts, optimize content strategies, and increase influence. Users can make full use of these analysis functions and data to formulate more effective TikTok marketing strategies.