Of course, it is possible to view TikTok's analytics. TikTok provides users with analytics tools, especially for those who have switched their accounts to professional accounts. Here are the steps to view TikTok's analytics:

For professional accounts

1. Switch to a professional account:

- Go to your profile settings.

- Click "Manage my account" and select "Switch to professional account".

- Select a category that best describes your account (for example: public figure, personal blog, education, media, entertainment, etc.).

- Verify your account by entering your mobile phone number and the verification code you received.

2. Access analytics:

- Once you have set up your professional account, return to the "Settings" menu.

- You will see an "Analytics" option. Click it to open your TikTok analytics dashboard.

Please note that if you have just switched to a professional account, it may take up to 7 days to generate enough data for analysis.

3. Understanding TikTok analytics:

- Overview: This section shows your total video views, profile views, and number of followers.

What You Need to Know About TikTok Analytics

In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok.

Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything similar since then.

In an ideal world, every TikTok you create will go viral. It would certainly be great to get the word out about Buffer — but that’s not how the world works.  We’re not defeatists, though – the nature of social media means that consistency often yields better results than virality. And we’ve been consistent.

Thanks to careful analysis of which elements of our viral TikTok contributed to its success, we’ve been able to boost our metrics since then. We attribute much of this understanding to TikTok analytics.

In this guide, we’ll go through everything you need to know about TikTok analytics — from what metrics and insights are available to how to get all of them for free to what you can do with them to boost your growth on TikTok.

What is TikTok analytics?

TikTok analytics is a set of data and metrics that provide insights into how your content performs on the platform.

They allow you to understand who your audience is, what content they engage with, and when they are most active. This information is crucial as it can help you make data-driven decisions to create your best content, increase engagement, and grow your audience.

Get tiktok likes and views