What is the current situation in the US market on TikTok?

    ·June 24, 2024
    ·4 min read

    As we all know, China has the largest population in the world, and its economy has rapidly improved in recent years, resulting in a higher level of consumption. However, the country with the highest consumption level is actually the United States, with a population of just over 300 million. In this era where everyone wants to try cross-border e-commerce, the United States has become the preferred destination for cross-border sellers. So how is the current market on TikTok in the United States? What kind of categories can sell well in the US? Let’s take a look with EchoTik!

    (1)The Current Situation in the US:

    The United States is TikTok’s largest market. According to recent data, TikTok has 150 million monthly active users in the US, accounting for almost half of the country’s population. Rumor has it that TikTok plans to close its semi-closed loop mode (some sources claim it will be completely shut down on September 12th) at the end of August. This means that after the semi-closed loop is closed, sellers will not be able to place external links or guide users to independent websites for transactions on TikTok. This move indicates that TikTok’s e-commerce development will undergo new changes and adjustments. With the withdrawal of the semi-closed loop mode, it can be foreseen that under a fully closed loop mode, TikTok’s e-commerce platform may increase its support for content creators and brand cooperation to attract more high-quality content and brand resources. The new round of reshuffling in TikTok’s e-commerce development will bring new opportunities and challenges to the entire industry. Of course, we still need to wait for official policy announcements.

    (2)Categories of Small Shops in America:

    Cross-border shops: These are small shops opened on TikTok using business licenses from mainland China or Hong Kong without any territorial requirements. As long as the products are shipped from mainland China, they are considered cross-border shops.

    Local shops: These are TikTok small shops opened by locals using local phone numbers, ID cards, or local business licenses. However, they are only allowed to sell products that can be directly shipped within their local area. Currently, only local shipments are supported and it is only open to entities in the United States. Companies must provide US company registration documents, while individuals need a US passport or driver’s license.

    (3)Small Shop and Hot-Selling Product Situation:

    Currently, the US market is very popular on TikTok, and many sellers have started paying attention to which products will sell well in the United States. Let’s use EchoTik’s third-party data tool to see the latest situation of small shops and products in the US market for the past week.

    Data details:

    From the graph, it can be seen that the top three popular categories in the current US local market are skincare and beauty, men’s and women’s clothing, and mobile phones and electronic devices. And both small shops and products in these categories rank within the top 4.

    (4)Details of Hot-selling Products in the US

    1. FHI Heated Detangling Brush

    A comb designed specifically for detangling hair.

    Views: 23.1 million

    @Angela Chalet

    2. THE UFO PACK - Freeze-Dried Candy Variety Box

    This product is a variety box of freeze-dried candy. It includes 9 different types of candy that have a unique crispy texture after being freeze-dried.

    Views: 22.9 million

    @Space Age Snacks ASMR

    3. Beauty Creations PLUMP & POUT Lip Plumper

    The Beauty Creations PLUMP & POUT Lip Plumper Set is a lip plumping kit launched by Beauty Creations. It aims to enhance the appearance of your lips by providing a plumping effect.

    Views: 21.6 million


    4. Airbrush Custom Shirt Printing

    Personalized shirt printing is a process of creating custom shirts with unique graphics, text, or designs.

    Views: 20.3 million

    @Airbrush Brothers

    American consumers have high purchasing power and strong willingness to buy. The e-commerce market in the United States is large, and both consumer strength and momentum are steadily increasing. In conclusion, the U.S. cross-border e-commerce market has potential opportunities and tremendous room for development. However, success in this market requires the formulation of reasonable market strategies. Whether it is entering local stores in the United States or establishing cross-border stores, it is a long process of hard work! will continue to accompany you to explore the new opportunities of global video and live e-commerce, and provide you with TikTok related information and guidance on product selection and operation. Welcome to follow!


    Chrome Extension: will continue to accompany you to explore the new opportunities of global video and live e-commerce, and provide you with TikTok related information and guidance on product selection and operation. Welcome to follow!


    Chrome Extension:

    Let you get 10x monetization on TikTok