What to sell on TikTok?
When selling products on TikTok, it is crucial to choose products that fit the platform's characteristics and user preferences.
Here are some of the hot-selling product categories on TikTok and specific product recommendations, which are based on current market trends and user behavior analysis:
1. Beauty and cosmetics
Recommended products: beauty tools, beauty skin care products, makeup products, etc.
Reason: Beauty and cosmetics products have always been favored by TikTok users because they like to watch makeup tutorials and product reviews, which stimulates the desire to buy.
2. Fashion clothing and accessories
Recommended products: trendy clothing, personalized accessories, sneakers, etc.
Reason: TikTok users are young and fashionable, and have a high acceptance of novel and unique clothing and accessories.
3. Household items
Recommended products: smart home devices, kitchen supplies, home decoration, etc.
Reason: These products are practical and can improve the quality of life, which meets user needs.
4. Electronic products and accessories
Recommended products: mobile phone accessories, portable electronic devices, smart wearable devices, etc.
Reason: Electronic products are updated quickly and user demand is strong, which is suitable for displaying product functions through short videos.
5. Health and Fitness Products
Recommended Products: Fitness Equipment, Healthy Food, Fitness Equipment, etc.
Reason: Users are more aware of health and pay more attention to fitness and health products.
6. Pet Products
Recommended Products: Pet Food, Toys, Clothing, Care Products, etc.
Reason: The pet market is expanding, users are more caring for pets, and pet products are hot-selling.
7. Books and Knowledge Products
Recommended Products: Bestsellers, Professional Books, Online Courses, etc.
Reason: TikTok has a wide range of users, including those who are interested in knowledge content.
8. Creativity and Handicrafts
Recommended Products: Handicrafts, DIY Material Kits, Customized Gifts, etc.
Reason: Uniqueness and personalization attract users who pursue uniqueness and creativity.
9. Food and Beverages
Recommended Products: Specialty Snacks, Healthy Food, Creative Drinks, etc.
Reason: Food content is popular on TikTok, and users like to try new food and beverages.
10. Other Popular Categories
Recommended Products: Office Supplies, Outdoor Products, etc.
Things to note
Understand the target audience: Get an in-depth understanding of TikTok's target audience, including age, gender, interests, etc., to better position the product.
Follow market trends: Always pay attention to market trends and hot topics, and adjust product strategies in a timely manner to meet user needs.
Optimize video content: Create high-quality, interesting short videos to show product features and advantages, and increase user willingness to buy.
Use influencer marketing: Work with TikTok influencers to promote products and increase brand awareness and sales.
In summary, there are many types of products sold on TikTok, and the key is to choose products that are suitable for the platform and user preferences.
Best TikTok products to sell
Casual dresses
Fragrances
Skin care
Hair and scalp care
Makeup
Beauty tools
Sunglasses and glasses
Electronic accessories
Sweatshirts
Jeans
Bodysuits
Headphones
Hygiene items
Jewelry
Tooth treatments
Cleaning supplies
Water bottles
Handy kitchen gadgets
Since TikTok has a large and active user base, selling on the platform works very well. Here are some of the popular product categories that perform well on TikTok:
1. Fashion and Apparel:
Fashionable apparel, accessories, and shoes are always popular.
2. Beauty and Skincare:
Makeup, skincare routines, and beauty gadgets often go viral.
3. Fitness and Health:
Fitness gear, supplements, and health products have a large following.
4. Tech Gadgets:
Innovative tech products and accessories can appeal to tech enthusiasts.
5. Home Decor:
Unique and stylish home decor can attract audiences.
6. DIY and Craft Kits:
Kits for making crafts or DIY projects are attractive to creative audiences.
7. Food and Beverages:
Unique snacks, cooking gadgets, and recipe ingredients can be popular.
8. Pet Products:
Pet toys, accessories, and care products are popular among pet owners.
9. Books and Educational Materials:
Interesting books or educational resources can attract niche audiences.
10. Health and Personal Care:
Products such as health supplements, personal care products, and hygiene products.
To successfully sell on TikTok, you need to focus on creating engaging and authentic content that shows your product in action, highlights its benefits, and connects with your target audience. Leverage TikTok features such as hashtags, challenges, and trends to increase visibility and reach.
How do you sell effectively on TikTok?
