How to Sell Products Globally on TikTok Shop in 2025

You can sell products worldwide on TikTok shop global by setting up a verified business account and connecting with shoppers in supported regions. You need to register your business and make sure you meet all local rules. TikTok shop global connects you with over 870 million active buyers. In 2024, global sales reached $33.2 billion, with $9 billion in the United States alone. When you work with creators and use TikTok’s commerce tools, you can reach new customers and grow your brand fast.

Key Takeaways

• Set up a verified business account on TikTok Shop to connect with over 870 million active buyers worldwide.

• Research local laws and buyer preferences in each supported region to ensure compliance and successful sales.

• Utilize TikTok's powerful tools like inventory management and analytics dashboards to streamline your global selling process.

• Collaborate with creators and use TikTok ads to boost your visibility and reach new customers effectively.

• Stay organized and flexible to adapt to market trends, ensuring fast shipping and excellent customer service.

TikTok Shop Global Overview

TikTok shop global opens the door for you to reach shoppers all over the world. You can sell to millions of users, but you need to know where you can actually do business. Each region has its own rules, so you want to make sure you understand the details before you start selling.

Supported Regions and Markets

You can use TikTok shop global in many countries. Here are the main regions where you can sell your products in 2025:

• United States

• United Kingdom

• Indonesia

• Malaysia

• Thailand

• Vietnam

• Philippines

• Japan

• Singapore

• Spain

• Ireland

• Germany

• France

• Italy

• Brazil

• Mexico

Tip: Always check the latest list of supported regions. TikTok sometimes adds new countries or updates its policies.

If you want to grow your business, you need to pay attention to local laws and buyer preferences in each market. Some countries have special rules for product types, shipping, or taxes. You should research these before you list your items.

Key Features for Global Sellers

TikTok shop global gives you powerful tools to help you manage your business and connect with buyers everywhere. Here’s a quick look at some of the most important features:

With these features, you can handle orders, track your business, and reach new customers with less hassle. TikTok shop global makes it easier for you to sell across borders and grow your brand.

Setting Up Your Global Seller Account

Registration and Verification Steps

Getting started with TikTok shop global is easier when you know what to expect. You need to follow a few steps to set up your seller account and get verified. Here’s how you can do it:

1. Connect your store to an e-commerce platform that works with TikTok shop global.

2. Register for a TikTok Business account using your business details.

3. Complete the verification process by entering your account information and uploading the required documents.

4. Add your product catalogue so shoppers can see what you offer.

Tip: Double-check your information before you submit it. Mistakes can slow down your approval.

You need to provide certain documents during verification. The requirements depend on whether you sign up as an individual or a business. Here’s a quick look:

If you register as an individual, you need a government-issued ID, proof of residency, and your current address. If you register as a business, you need your Employer Identification Number (EIN), business registration details, official company name, and documents like IRS notices, a certificate of incorporation, and a completed W-9 form.

Business Presence Requirements

You need a legitimate business presence in each region where you want to sell. Every country has its own rules, so you must meet local requirements. Here’s what you need for some major regions:

Note: You must use TikTok-approved logistics providers for shipping. Delivery times and return policies also change by region. For example, the EU requires a 14-day return period and a local returns address.

If you want to sell in the UK or Europe, you need to register for VAT and submit quarterly returns. In Southeast Asia, you may need extra identity checks. Always check the latest rules for your target market.

Seller Center Management

Once you set up your account, you can manage everything from the Seller Center. This dashboard helps you keep track of products, orders, and sales. Here’s what you can do:

You can also choose how you want to ship your products. The Seller Center gives you three options:

Tip: Use the analytics dashboard to spot trends and improve your sales. If you see a product selling fast in one region, you can boost your stock or run a special campaign.

Managing your global seller account through TikTok shop global helps you stay organized and reach more customers. You get tools for every step, from listing products to handling orders and shipping worldwide.

Listing and Shipping for TikTok Shop Global

Product Listing Checklist

Getting your products ready for TikTok shop global takes more than just uploading photos. You want your listings to stand out and meet all the platform’s rules. Here’s a checklist you can follow to make sure you cover everything:

• Check your operational capacity. You need to offer quick customer service and keep your inventory updated in real time. Shoppers expect fast answers and accurate stock levels.

• Prepare your documents before you start. Use clear names for files and make sure everything is high quality. This helps you avoid delays during the application process.

• Learn about the rules in each market. Every country has its own tax laws and product regulations. You should research these differences so your listings stay compliant.

If you follow this checklist, you can avoid common mistakes and keep your store running smoothly. You’ll also build trust with buyers from different regions.

International Shipping Setup

Shipping products across borders can feel tricky, but TikTok shop global gives you several options to make it easier. You get to choose how you want to ship your orders:

1. TikTok Shipping: You ship the order, and TikTok takes care of the rest.

2. Ship by Seller: You handle every part of the shipping process yourself.

3. FBT - Fulfillment by TikTok: TikTok helps with fulfillment, so you don’t have to worry about packing or shipping.

To ship internationally, you need to enable global destinations in your shipping settings. Set customs information correctly and calculate shipping costs for each country. This helps you avoid surprises and keeps your customers happy.

Here’s a quick look at typical delivery times for orders:

You should always let buyers know how long shipping will take. Clear information helps set expectations and reduces complaints.

Handling Orders Across Borders

When you start selling to customers in other countries, you face new challenges. You need to manage returns, customs, and legal rules. Here are some best practices to help you handle cross-border orders:

• Returns Management: Learn the return policies for each region. For example, the EU and UK require a 14-day return window, while the US gives buyers 30 days. Show your return policy on every product page and process refunds quickly.

• Customs & Duties: Fill out customs forms accurately. If you use DDP (Delivered Duty Paid), you cover all fees so buyers don’t get surprise charges. In Europe, you need an EORI number for customs clearance.

• Legal Compliance: Make sure your products meet safety and labeling standards in each country. Follow TikTok’s rules to keep your listings active.

You might run into some common challenges when fulfilling orders:

If you stay organized and keep learning about each market, you can handle cross-border orders with confidence. You’ll build a reputation for reliability and grow your business worldwide.

Tools and Campaigns for Global Sales

Affiliate Programs and Creator Partnerships

You can boost your sales on TikTok shop global by teaming up with creators and using affiliate programs. These tools help you reach new customers and only pay when you get results. Here’s a quick look at what you get:

To get started, just follow these steps:

1. Log in to TikTok Shop Seller Center.

2. Go to 'Affiliate' > 'Get Started' in the left-hand menu.

3. Set up collaborations to reach more customers.

Working with creators can really pay off. Sellers have seen $600 million in sales and 6.7 million units sold in the first year. By August 2025, those numbers jumped to $2.5 billion and 13.9 million units. You can also earn bonuses, like $10,000 for new sellers who climb the ranks or up to $10,000 per creator for strong partnerships. One brand grew its sales 400 times in just 60 days by making fun, authentic videos with creators.

TikTok Ads for Global Reach

Want to get your products in front of more people? TikTok offers lots of ad types that help you reach buyers all over the world. Here are some of the most effective ones:

• In-Feed Ads: These look like regular videos and blend right into users’ feeds.

• Spark Ads: Turn popular user videos into ads to boost engagement.

• Dynamic Showcase Ads: Show off your products with videos made from your catalog.

• Video Shopping Ads: Let people shop directly from your ads.

• Branded Effect Ads: Use AR filters and effects to make your brand stand out.

• Branded Hashtag Challenges: Get users to create content around your hashtag.

• Brand Takeover and TopView Ads: Grab attention with full-screen video at the top of the app.

You can start with a Brand Takeover to build awareness, then use In-Feed Ads for steady visibility. If you see a post doing well, Spark Ads can help you reach even more people.

Performance Tracking and Analytics

You need to know what’s working and what’s not. TikTok gives you powerful analytics tools to track your sales and marketing. Check out what you can do:

You can use this data to spot your best products, test new ideas, and adjust your ads for different countries. Try A/B testing to see what content works best. When you understand your numbers, you can make smarter choices and grow your business faster.

Best Practices for TikTok Shop Global Success

Content Creation for International Audiences

You want your videos to grab attention and connect with people from different countries. Try these ideas to make your content shine:

• Offer exclusive deals during LIVE shopping events. This creates excitement and makes people act fast.

• Work with influencers who can give honest reviews and reach new fans.

• Keep your videos short—15 to 60 seconds works best.

• Tell a story in your videos. Stories help viewers remember your brand.

• Use high-quality visuals. Bright, clear images stand out on busy feeds.

• Share user-generated content. When real customers show your products, others trust you more.

• Add catchy music and sound effects to boost engagement.

• Check your analytics and tweak your content for better results.

Here’s how some brands found success on TikTok:

Audience Targeting Strategies

You can reach the right shoppers by using TikTok’s smart targeting tools. These tools help you find people who are most likely to buy from you.

TikTok shop global also offers features like automated audience targeting, optimized ad placements, and timing adjustments. These tools help you show your ads to the right people at the best time. Many sellers see profits when their monthly sales go over $10,000, but results depend on your product and average order value.

Compliance and Regulations

Staying compliant keeps your shop running smoothly. You need to follow local rules for every country you sell in. Here’s what you should watch for:

Watch out for copyright issues and never sell fake or misleading products. If you keep your documents in order and stay up to date, you can avoid most legal problems.

Here’s what you need to succeed with TikTok shop global in 2025:

1. Know your audience and create content they love.

2. Ship orders fast and keep products in stock.

3. Work with trusted suppliers for smooth delivery.

4. Set clear after-sales policies to keep buyers happy.

TikTok Shop keeps growing fast. You get huge reach and real-time tools to spot trends. Stay flexible, learn from your results, and jump on new opportunities. If you act quickly, you can grow your brand and reach more customers than ever.

FAQ

How do you get paid from TikTok Shop global sales?

TikTok Shop pays you through your linked bank account. You can track your earnings in the Seller Center. Payments usually arrive within 7–15 days after you ship the order.

Can you sell in multiple countries at once?

Yes! You can list products in several supported regions. Just make sure you meet each country’s business and shipping requirements. Managing inventory for each market helps you avoid stock issues.

What products can you not sell on TikTok Shop?

TikTok bans certain items. You can’t sell weapons, adult products, counterfeit goods, or anything illegal. Always check TikTok’s prohibited items list before you add new products.

What happens if you miss a shipping deadline?

Keep your shipping on track to avoid penalties!

See Also

Strategies for Setting Prices on Your TikTok Shop

Simple Steps to Launch Your TikTok Shop Business

Trending TikTok Products That Are Selling Well in America

The Rise of TikTok E-commerce in the Philippines

EchoTik Aids Sellers After TikTok Shop Closes in Indonesia