TikTok Shop and its countries of operation

You probably notice how TikTok Shop pops up everywhere these days. With over 398,000 active stores and nearly 870 million users shopping, it’s become a huge marketplace. You might wonder if you can buy or sell in your own country. That’s a smart question, since not every country has access to TikTok Shop right now. If you’re a seller, you need to know if you can register your business. As a buyer, you want to avoid surprises with cross-border orders or shipping.

Key Takeaways

• TikTok Shop is available in several countries, including the US, UK, and many in Southeast Asia. Check if your country is on the list before trying to buy or sell.

• To sell on TikTok Shop, you must meet local requirements. This includes having a registered business and a bank account in your country.

• TikTok Shop is expanding rapidly. New countries like France and Germany will join in March 2025, with Japan expected in June 2025.

• Sellers should avoid common mistakes, such as posting without a strategy or relying on a few creators. A well-planned approach can boost sales.

• If TikTok Shop isn't available in your country, consider alternatives like Facebook Shops or Instagram. Stay updated on future expansions.

TikTok Shop Countries

Current Markets

You probably want to know where TikTok Shop is open for business right now. The platform keeps growing fast, and new countries join the list every few months. Here’s a quick look at the main places where you can buy or sell through TikTok Shop:

• Asia: Indonesia, Malaysia, Thailand, Vietnam, Philippines

• Europe: United Kingdom, France, Germany, Spain, Poland

• North America: United States

• Latin America: Brazil, Argentina, Colombia, Chile, Peru

• Middle East & Africa: Saudi Arabia, UAE, Egypt, Nigeria, Kenya

If you live in one of these countries, you can probably access TikTok Shop features. The United States stands out as the largest market, with sales reaching about $9 billion in 2024. Experts expect the gross merchandise value to double by next year. That means more sellers and buyers join every day.

Let’s check out how TikTok Shop compares in its top countries. The table below shows sales volume and market share:

You can see that Southeast Asia leads the way in sales. Thailand and the Philippines make up more than half of all TikTok Shop sales. The United States and United Kingdom have smaller shares, but their numbers keep rising quickly.

Tip: If you want to join TikTok Shop as a seller, you need to meet local requirements. For example, in the US, you must have a registered business, a matching EIN, a US bank account, and a return address. Your product catalog must follow TikTok’s rules, and your account must stick to community guidelines.

New and Upcoming Regions

TikTok Shop never stops expanding. You might wonder which countries will get access next. Here’s a table showing the most recent launches and upcoming regions:

If you live in Japan, you can expect TikTok Shop to launch in June 2025. Brazil is also on the list, but the exact date is still unknown. Other countries like India, Canada, Hungary, and Kenya are rumored to join soon.

TikTok Shop’s growth rate is impressive. Sales in the US jumped by 120% last year. The platform now covers more than 750 product categories. You see new features and sellers almost every week.

Note: You can check if TikTok Shop is available in your country by following these steps:

1. Use a VPN to see if TikTok Shop appears in other regions.

2. Update your TikTok app to the latest version.

3. Change your account’s region in settings to test for new features.

If you don’t see TikTok Shop yet, keep an eye out for updates. The platform adds new countries often, so you might get access soon.

Join TikTok Shop

How to Join

Ready to open your own shop? You can join TikTok Shop in just a few steps. Here’s how you get started:

1. Sign up on the TikTok Seller Center. Pick your country and use your TikTok account, email, or phone number.

2. Choose your business type. Tell TikTok if you are a registered business or an individual seller.

3. Set up your shop’s address. Enter your warehouse or pickup address and a return address.

4. Agree to TikTok’s terms and conditions. Review them and accept to move forward.

5. Verify your documents. Upload your ID and business papers for TikTok to check.

6. Link your bank account. This lets you get paid and handle returns.

7. Add your products. Fill in details and publish your items for shoppers to see.

Tip: Double-check your information before you submit. Mistakes can slow down your approval.

Seller Requirements

You need to meet certain rules before you can sell on TikTok Shop. These depend on whether you are a business or an individual. Here’s a quick look:

Some countries have extra rules. For example, sellers in the USA must follow tax laws and product safety rules. In Europe, you might need special certificates for batteries or packaging.

Mistakes to Avoid

Many new sellers make simple mistakes that hurt their chances. Watch out for these:

• Posting random videos without a plan. You need a strategy to get sales.

• Relying on just a few creators. Try working with more people to reach new buyers.

• Forgetting to reuse good content. Share your best videos on other platforms.

• Treating TikTok Shop like other marketplaces. TikTok is all about fun and creative content.

• Not tracking your results. Check your sales and views every week to improve.

Note: Build a team of creators before you launch. Optimize your product listings for TikTok search. Activate affiliates early to boost your shop’s visibility.

Expansion Plans

Regional Differences

You might notice that shopping features look different depending on where you live. Payment methods and shipping options change from country to country. In Southeast Asia, many buyers prefer Cash On Delivery (COD). You see this a lot in Indonesia, Thailand, Malaysia, the Philippines, and Vietnam. Thailand and Malaysia also offer credit card installment plans. You can pay for big purchases over three to thirty-six months. Malaysia and Singapore let you use Buy Now, Pay Later with Atome’s three-installment plan.

If you sell products, you need to think about what buyers trust. Some people like paying with credit cards, while others want local payment apps. Offering the right payment method can help you get more sales. Shipping rules also change. Sellers in new markets face challenges like customs, longer delivery times, and strict shipping requirements. Sometimes, you get lots of followers but run into problems with order cancellations or platform management.

“We got thousands of new followers a day but then we started to have issues.” Brands often report major logistics challenges when they join new markets.

Here’s a table showing common challenges for sellers in newly launched countries:

What If Not Supported

If your country does not support shopping features yet, you still have options. You can create an account using help from friends or family in supported countries. Some people hire freelancers or use a VPN to manage their shop. You might want to try other platforms while you wait. Here are some good alternatives:

• Facebook Shops: Reach a big audience and use engagement tools.

• YouTube Shopping: Tag products in your videos for direct sales.

• Instagram: Connect with Facebook Shops for easy selling.

• Pinterest: Show off your products with visual marketing.

To stay updated, join the waitlist or subscribe to updates on the official site. Bookmark this blog or follow for news about future expansions. You can also watch for announcements and monitor audience engagement to see which products get the most interest.

Here’s a table of confirmed and rumored future expansions:

Shopping online is changing fast. Direct purchases in apps challenge old retail models. Influencers help brands reach new buyers. You can compare prices and products without leaving home. The demand for faster shipping keeps growing, and stores must adapt.

You’ve seen how TikTok Shop keeps growing in places like the United Kingdom, United States, Indonesia, and more. Here’s a quick list of where you can join now:

1. United Kingdom

2. United States

3. Indonesia

4. Thailand

5. Malaysia

6. Vietnam

7. Singapore

8. Philippines

9. South Korea

10. Saudi Arabia

11. United Arab Emirates

Before you apply, make sure you follow these steps:

• Understand the application scoring system.

• Prepare all your documents carefully.

• Check product category restrictions.

• Apply during off-peak times.

• Stay compliant after approval.

For the latest updates, check these official resources:

• Seller Terms of Service (U.S.)

Stay tuned for new country launches and always review requirements before you start your shop!

FAQ

Where can you find TikTok Shop in your TikTok app?

You see TikTok Shop in the main menu or on your profile page if your country supports it. Look for the shopping bag icon. If you don’t see it, your region may not have access yet.

Can you join TikTok Shop if you’re not a business owner?

Yes, you can sign up as an individual seller. You need a valid ID and a bank account. Some countries ask for extra documents. Always check local rules before you apply.

How do you know if TikTok Shop is safe for buyers?

TikTok Shop uses secure payment systems and protects your data. You can read seller reviews and check ratings before you buy. If you have a problem, TikTok offers buyer protection and support.

What should you do if TikTok Shop isn’t available in your country?

Tip: Try other platforms like Instagram or Facebook Shops. You can also follow TikTok’s news for updates. Sometimes, using a VPN lets you see new features, but you need a local address to sell.

See Also

EchoTik Aids Indonesian Sellers With Inventory Challenges

Top Trending TikTok Products Gaining Popularity In America

In-Depth Analysis Of TikTok US Shop's Promising Categories

Simple Steps To Launch Your TikTok Shop Business

Exploring The Rapid Growth Of TikTok E-Commerce In Philippines