Historical e-commerce trends using TikTok data API

TikTok data APIs help brands closely monitor historical ecommerce trends. These APIs allow brands to access data about TikTok Shop, influencers, sales, and videos. Companies can uncover important insights from this historical data. TikTok has significantly transformed ecommerce. Here are some numbers that highlight this:

• TikTok Shop was the 2nd most used social media platform for Gen Z shopping in Q2 2023.

• In 2022, 55% of impulse purchases occurred on TikTok.

• 58% of users shop directly on TikTok, reaching over 1 billion people worldwide.

• 15 million merchants sell on TikTok, with 500,000 based in the U.S.

Brands use TikTok API endpoints to track new trends, analyze historical data, and generate smart marketing ideas. The right API helps brands understand trends in influencer impact, sales, and user behavior.

Key Takeaways

• TikTok data APIs help brands watch shopping trends, influencer effects, and sales.

• Using TikTok’s official APIs and safe tools lets brands spot viral products. They can join trends at the best time for good results.

• Brands can make marketing, inventory, and customer targeting better by mixing TikTok data with other sales channels.

• Following privacy rules and keeping TikTok data safe builds trust with shoppers. It also protects brands from legal trouble.

• Both small and big businesses can use TikTok data to grow faster, spend less on ads, and reach millions of active users.

TikTok Ecommerce Data

API Types

Brands and developers use different apis to get the most from tiktok trends api. The tiktok Shop Data API lets people see sales, product, and order details. The Research API helps find out about tiktok trends api, influencer results, and how people interact with content. The Data Portability API lets users move their tiktok data for more study and checking. Each api works with the platform, so brands can link their ecommerce sites to tiktok for easy data sharing. The official tiktok api gives safe, clear endpoints for handling product info, user data, and ads. Developers use OAuth 2.0 to keep api access safe. Saras Daton, for example, uses tools to pull tiktok shop data and links right to the platform, helping connect with big data storage systems.

Data Access

The tiktok trends api lets people get old and new data. Users can find many kinds of info, like:

• Shop sales data: total sales, order numbers, average order value

• Product-level performance: best sellers, conversion rates, click-through rates

• Customer engagement: video views, likes, shares, comments, saves

• Audience demographics: age, gender, location

• Influencer metrics: follower growth, engagement rates, brand collaborations

• Competitor analysis: pricing, trending products, content strategies

• Ad campaign performance: ROI, impressions, CPC

• Inventory and fulfillment data

• Hashtag and sound usage analytics

• Live shopping analytics: viewer numbers, sales during live streams

• Social listening and sentiment analysis

The official tiktok api helps people see trends as they happen and make custom reports. This makes it a strong tool for research and learning.

Key Metrics

Key metrics help people make choices on tiktok. Brands watch GMV, sales numbers, and influencer info to see how well they are doing. The table below shows why these numbers matter:

Brands, stores, and investors use these facts from the tiktok trends api and official tiktok api to make better plans and get the best results on tiktok.

Historical Trends Analysis

Data Extraction

Brands and analysts use different ways to get old TikTok data for tiktok trend analysis. The official TikTok APIs give organized access to product videos, hashtags, and sponsored posts. These apis help teams collect trend data right from TikTok. Many developers use open-source libraries like TikTok-Api for Python or TikTok Scraper for Node.js. These tools connect to private api endpoints or scrape content without official api keys. They are flexible and have lots of community help. But they need updates often because TikTok changes a lot.

Commercial software like Octoparse and ParseHub makes things easier. These tools have simple interfaces and customer support. They are good for teams that do not know how to code. But they usually cost money and depend on other companies to work. Automated bots and web crawlers can run regular scrapes. This keeps old data fresh and complete. Third-party analytics platforms like Anstrex Instream help with competition checks by tracking TikTok ad campaigns and influencer actions.

Tip: Using both official apis and third-party tools helps brands make strong datasets for tiktok trend analysis and finding old trends.

Trend Identification

Teams look at old TikTok data to find trends that change how people shop and help ecommerce grow. By checking product videos, hashtags, and influencer campaigns over time, brands see what styles and topics get popular. Short videos, especially under 31 seconds, get watched more. This helps marketers make content that fits new trends and gets more people interested.

The best time to join a trend is when it is about 30% grown. Brands that join early, but not too early, can use the trend’s energy and test their ideas. TikTok trend analysis looks at things like watch time, how fast people react, and replay value. Videos that get watched all the way and get quick likes in the first hour often go viral. Hashtags and captions help sort content, so it is easier to follow trends and see what people like.

A study in Luwu Regency showed that viral TikTok videos with fun and emotional parts really affect what people buy. The TikTok algorithm and social proof from influencers or groups are important in changing how people act. Brands that study these things can find trends that boost sales and help them connect with their audience.

1. Short videos (under 31 seconds) help more people finish watching.

2. Joining trends at 30% growth gives the best results.

3. Content with feelings or fun gets more likes and shares.

4. Key signs: 75%+ watch time, quick likes, replay value, clear hashtags.

5. Brands that use these tips see fast viral growth and more sales.

Viral Products

Old TikTok data shows how some products go viral and change ecommerce results. Brands use tiktok trend analysis to see which products get popular with influencer help, hashtag challenges, and creative videos. Real content that matches TikTok’s users often grows fast.

• A vintage clothing store sold 500% more after a retro fashion show video went viral.

• The #InMyDenim challenge by Guess made people change their look, making denim products very popular.

• Elf Cosmetics’ #EyesLipsFace campaign used catchy music and TikTok ads to get more people to know and buy their products.

• A local boutique had 300% more online sales by using dance videos that were trending.

• A gourmet food store got 150% more online orders with recipe videos showing their products.

• DIY home decor shops and tech gadget brands also went viral by using TikTok analytics and working with influencers.

These stories show that brands can use old data and tiktok trend analysis to find viral products, learn what people like, and keep up with new trends. Influencer campaigns, fun challenges, and real stories all help get more people interested and make a bigger impact.

Note: Brands that watch old trends and use TikTok apis for analytics can spot new patterns fast and change their plans for the best results.

Ecommerce Decision Making

Insights Application

Brands use TikTok data to help with marketing plans. They mix TikTok Shop data with website and email tools. This lets them follow the whole customer journey. It helps brands see what makes people like or buy things. Teams make customer profiles using TikTok and other sites. This helps them change ads and products for each group. Automation tools, like CedCommerce’s TikTok Shop integration, keep product lists and stock the same everywhere. This saves time and keeps data correct. These tools also fix problems like data being stuck in one place or systems not working together. This makes it easier to use the information.

TikTok Shops also uses live videos, smart suggestions, and special ads to help brands talk to shoppers and sell more.

Campaign Tracking

Marketers use TikTok data to see how well ads work. TikTok has over 1.7 billion users around the world. This gives brands a big group to reach. Almost 40% of TikTok users are 16-24 years old. This is good for brands that want to reach young people. Studies say 72% of Gen Z adults in the U.S. notice social media ads. Also, 66% like short videos best. People in America spend about $7 million each day buying things on TikTok. This shows TikTok is important for online shopping. Marketers check click rates, ad costs, and how influencers do. These numbers help brands change their ads and get better results.

Tip: Try TikTok’s affiliate tools and fun content to get more people interested and see results right away.

Inventory Planning

Brands now use TikTok data to plan what to keep in stock. Fast trends can make lots of people want a product at once. This can cause stores to run out or have delivery problems. For example, a TikTok recipe made cavatappi pasta sell out everywhere. Brands use tools that watch TikTok and AI to guess what people will want next. Small warehouses and quick shipping help brands keep up with sudden demand. Brands also use planning and TikTok data to change what they stock and how they deliver. OceanSpray made new products fast after a TikTok video made their sales go up. This shows how TikTok trends can change what brands need to keep in stock.

Note: Watching TikTok trends with smart tools helps brands keep the right amount of products and meet what shoppers want.

Data Ethics and Best Practices

Compliance

Companies using TikTok data must follow strict privacy rules. The TikTok api says brands must be careful with personal data, especially for minors. If a company has data about children, they must delete it unless they work in a special area for minors. TikTok wants everyone using its api to obey GDPR and other privacy laws. Researchers can only use TikTok data for approved topics. They cannot take or scrape data without permission. Before sharing any research, they must give TikTok a copy to check for privacy. They also need to say TikTok is the source. The main researcher must make sure the whole team follows these rules. TikTok can check how teams use the api and ask for proof at any time.

Data Security

Keeping TikTok data safe is important for brands and shoppers. Companies should use privacy rules, security badges, and trusted certificates to build trust. Verified seller accounts and good reviews help shoppers feel safe. TikTok suggests using direct chat and showing business permits for sellers. These steps help people feel better about sharing their info. When shoppers see clear privacy rules and trust signs, they are more likely to buy. Brands must fix privacy problems fast, because worries can stop people from shopping.

• Use privacy and security rules to lower worries.

• Show verified seller accounts and business permits.

• Turn on direct chat for sellers and buyers.

• Fix privacy problems right away.

Workflow Tips

A good workflow helps brands follow the rules and keep TikTok api data safe. Teams should check often to make sure they follow all rules. They need to update and delete old data when needed. Keeping clear records of how they get and use data helps with checks. Brands should teach their teams about privacy and security. Using trusted tools and updating them keeps things safe. Teams should also report any bad or illegal content they find.

Tip: Training often and keeping good records helps brands avoid mistakes and keep TikTok data safe.

Brands get a big boost when they use TikTok data APIs to look at old e-commerce trends. These tools let companies see what works and find new trends. They help teams make smart choices. TikTok has a huge group of active users and gives lots of helpful numbers. The platform lets brands run campaigns, work with influencers, and do live shopping. Companies notice more people buy things, ads cost less, and shoppers like their brand more.

Companies should always follow privacy rules and keep data safe. Using TikTok data the right way helps people trust brands and keeps them strong for a long time. By doing things the right way, brands can use TikTok to make good choices and stay ahead of others.

FAQ

How can brands access historical TikTok e-commerce data?

Brands can get old TikTok e-commerce data in a few ways. They use the official TikTok APIs or other trusted tools. These let brands see sales, influencer stats, and how videos do. Brands must have the right permission and follow TikTok’s rules.

What are the most important metrics for TikTok e-commerce analysis?

Some numbers matter most for TikTok e-commerce. These are Gross Merchandise Value (GMV), sales totals, influencer engagement, and video watch time. These numbers show if a campaign works and help brands find new trends.

Can small businesses benefit from TikTok data APIs?

Yes, small businesses can use TikTok data APIs too. They use them to find trends and see how products are doing. This helps them make better ads and keep up with big brands. They can also react fast when things change in the market.

Is it legal to scrape TikTok data for trend analysis?

Brands must always follow TikTok’s rules and privacy laws. Scraping data without permission can get accounts banned or cause legal trouble. It is best to use official APIs or approved tools to collect data.

See Also

Comprehensive Data Insights To Improve TikTok Shop Results

EchoTik.Live Enhances Seller Success With TikTok Analytics

TikTok api scraper