How to sell on TikTok Shop in 2025

You can sell on tiktok shop in 2025 by setting up your store, listing products, and reaching millions of shoppers right inside the tiktok app. TikTok Shop gives you direct access to a huge audience and a fast-growing sales channel. Just look at these numbers:

• TikTok Shop’s global GMV hit nearly $26 billion by mid-2025.

• Around 928 million users shop directly on tiktok.

• Sales jumped 120% year-over-year in 2025.

• Over 1 billion people worldwide buy through tiktok shopping.

Selling on tiktok shop is easy and opens up new ways to promote your brand, connect with buyers, and grow your business.

Key Takeaways

• Selling on TikTok Shop lets you reach a huge crowd. Almost 1 billion people shop here, so your products can be seen by many.

• Use TikTok’s special features like product tagging and live shopping. These tools help buyers have fun and shop easily.

• Make sure you meet the rules to sell on TikTok. You must be at least 18 years old. You also need the right papers for checking.

• Make product videos that grab attention fast. Begin with something interesting. Keep videos short, between 15 and 30 seconds, for best results.

• Check your progress often with TikTok analytics. This shows what works well. You can change your plans to get better results.

Why Sell on TikTok Shop

TikTok Shop Features

When you look at tiktok shop features, you see why many businesses join. The platform lets you tag products in your videos. Viewers can buy what they see without leaving tiktok. You can host live shopping events. Shoppers talk with you in real time and tap on pinned products. The checkout is quick and easy. Buyers stay inside the app from start to finish. You get a storefront builder to make your shop look special. It matches your brand. Order and inventory tools help you stay organized. You can sell print-on-demand or special drops.

Here’s a quick look at the most popular tiktok shop features for sellers:

Buyers like how easy it is to shop. They find products, join live events, and buy right away. You can give special discounts and deals. This helps you get loyal buyers and more sales. Tiktok shop sellers reach new people and show off products in fun ways.

Seller Benefits in 2025

You get more than just a shop when you sell on tiktok. Tiktok shop sellers enjoy a fun shopping experience. It attracts younger buyers. Gen Z and Millennials want real connections. Tiktok helps you reach them directly. Videos with shopping links work three times better than regular ads.

Check out these top benefits for tiktok shop sellers:

Tiktok’s engagement is much higher than other platforms. Users spend four times longer per session. The average engagement rate is 17.5%. Over 43% of users try products they find. 92% take action after watching content. People want to buy more on tiktok than on other social apps.

Tip: Tiktok shop sellers get more repeat buyers. Over 27% of users come back to buy again in five months. This is much higher than Temu, Shein, or Etsy. If you want loyal customers, tiktok is the best place.

In 2025, tiktok shop sellers pay lower commission rates. Shopping is simple and fast. Buyers can purchase right inside the app. You can work with creators for more views. Tiktok’s huge audience and high engagement help you grow your business.

How to Sell on TikTok: Requirements

Eligibility Criteria

If you want to sell on tiktok, you must meet some rules. You have to be 18 or older and show a government ID. If you live in the U.S., you need to prove you live there. Tiktok lets people sell in ten countries, so check if yours is on the list. If you are selling by yourself, you can use a driver’s license, passport, or state ID. You also need a U.S. bank account. If you are a business, you must give an EIN, a business license, and a business bank account. Here is a simple chart of what you need:

Tip: Most new sellers get approved in less than two days. Some people even get approved in just one day.

Business Verification Steps

After you sign up, tiktok will check your business. You need to make sure your business name, EIN, and bank account match. The main person for the business must upload a government ID, Social Security number, and a selfie video. If you own 25% or more of the business, you must give your legal name, birthday, nationality, and U.S. address. Most accounts get checked in one or two days. Harder cases can take up to three weeks.

Region-Specific Rules

Tiktok shop has different rules for each country. In the UK, you need a UK business and a UK bank account. You must follow VAT rules. You have to let buyers return things for at least 14 days. Refunds must happen in 14 days too. In the EU, you need a business in any member country and a VAT ID. You can ship items yourself or use tiktok’s service. The EU also says buyers can return things within 14 days.

Note: Tiktok shop rules can change, so always check the newest rules for your country.

Start a TikTok Shop: Step-by-Step

Are you ready to open a tiktok shop and reach lots of buyers? You can follow these steps to set up your store. You will verify your business, connect Shopify, and make your storefront better. Let’s look at each step so you know how to start a tiktok shop and avoid mistakes.

Register Your Seller Account

You must make a tiktok seller account before you can sell. The process is easy if you use the tiktok shop seller center. Here’s what you need to do:

1. Sign up for tiktok shop with your tiktok account or create a new one.

2. Enter your email or phone number. Verify with a code. Make a strong password.

3. Fill in your business details. Pick your business type and structure.

4. Choose your shop name. Pick a category. Add basic info about your store.

5. Upload all needed documents for verification.

6. Link your bank account so you can get paid.

7. Finish setting up your product catalog, shipping, and tax settings before you go live.

Tip: Check your business info before you submit. The tiktok shop seller center reviews your documents quickly, but mistakes can slow you down.

Verify Your Business

Business verification is important when you start a tiktok shop. The tiktok shop seller center checks your documents to make sure everything matches. If you want to sell on tiktok, try not to make these mistakes:

• Don’t pick the wrong entity type. Single-member LLCs often don’t meet tiktok’s W-9 rules.

• Make sure your EIN details match your business records.

• Each U.S. Primary Business Representative can only manage five accounts. Choose wisely.

• Match your Ultimate Beneficial Owner info with your tax documents. Mismatches can cause instant rejection.

Here’s a checklist to help you pass verification:

Note: If you get stuck, check the tiktok shop seller center FAQ. Most sellers get approved in one or two days if everything matches.

Connect Shopify (Optional)

You can connect Shopify to your tiktok shop for easier inventory and sales management. This step is optional, but it helps you save time and reach more buyers. Here’s how to start a tiktok shop with Shopify integration:

• Make sure you have a tiktok for business account.

• Prepare your product catalog before you connect.

• Install the official tiktok app from the Shopify App Store.

• Have your business license and tax ID ready.

• Gather your registration documents to speed up verification.

When you connect Shopify, you get these benefits:

• Your product names, descriptions, prices, images, and inventory sync automatically.

• You can track orders and run ads directly from Shopify.

• Your inventory and pricing stay consistent across platforms.

• Automation saves you time and reduces errors in product details.

• You reach a bigger audience and use tiktok’s video format to boost engagement.

Tip: Connecting Shopify helps you make your storefront better and run marketing campaigns. You can focus on selling while Shopify handles the details.

Customize Your Storefront

You want your tiktok shop to stand out. When you start a tiktok shop, don’t just copy your Amazon or Shopify store. Tiktok is about discovery and entertainment. Your storefront should feel like it belongs on tiktok.

Here are some mistakes to avoid when you make your storefront better:

1. Don’t make your shop look like Amazon or Shopify. Use tiktok’s style and features.

2. Test your price points. Products in the $100–$200 range work well as the audience matures.

3. Don’t chase every trend. Focus on evergreen content most of the time.

4. Watch for trends outside tiktok and be ready to act fast.

5. Don’t assume users want to shop. Make your content fun and engaging.

6. Work with creators for social proof and reach.

7. Don’t focus only on short-term sales. Build long-term brand loyalty.

Pro Tip: Make your storefront better by using tiktok’s video tools, live shopping, and creator partnerships. Make your shop fun and interactive. This helps you sell on tiktok and build loyal fans.

If you want to know how to start a tiktok shop and do well, focus on making your store fresh and interesting. Use the tiktok shop seller center to update your storefront often. Try new ideas, watch your analytics, and keep improving. You’ll see more sales and repeat buyers when you make your storefront better for tiktok’s audience.

TikTok Shop Content & Promotion

Create Product Videos

You need to get people’s attention quickly on tiktok. Short videos work best for selling. Most sellers show their products being used. Start your video with something exciting in the first three seconds. Show how your product helps or solves a problem. Add text on the screen for people who watch without sound. Make your message simple and easy to understand. Keep your videos between 15 and 30 seconds.

Here’s a table that shows which product video types do well on tiktok shop in 2025:

Tip: Start with a strong hook, show your product clearly, and tell viewers what to do next so they shop your tiktok store.

Promote with TikTok Features

You can use many tools to help people find your tiktok shop. Try ads that let people buy right away and virtual try-on features. These make shopping fun and simple. Use special targeting to reach the best buyers. AI filters and effects make your videos stand out. Live shopping lets you show products and answer questions in real time. New shop formats help users look around and buy easily.

• Targeted ads reach the right customers.

• Shoppable ads and virtual try-ons help people interact more.

• Easy checkout makes buying simple.

• AI filters and effects catch people’s eyes.

• Live shopping builds trust and helps you sell more.

Collaborate with Influencers

Working with influencers helps you sell more and build trust. Pick influencers who have lots of likes and comments, not just big follower numbers. Micro-influencers often get better results. Use TikTok Spark Ads to boost posts that are already popular. Build long-term partnerships for more real content. Watch your campaign results to see what works best.

Did you know? Brands make about $5.78 for every $1 they spend on influencer campaigns in 2025.

Run Ads and Promotions

You can use ads to help more people see your tiktok shop and buy from you. Start with free posts to test what works. Use paid ads when you find something that gets good results. Try AI tools like TikTok Symphony for smarter ads. Search ads reach people who want to shop now. Working with creators helps you get more real engagement.

Here’s a table that shows the best ad types for different goals:

Note: TikTok ads cost less than Meta and Snapchat. You can reach more buyers for less money.

If you want to sell your products and grow your business, use these tips to make videos that sell and promote your tiktok shop. Try different video styles, work with influencers, and use smart ads to get the best results.

Tips and Mistakes to Avoid

Practical Tips for Success

You want your tiktok shop to stand out. Start by posting often. Show your products in real life. Use tiktok trends, but always add your own twist. Try to answer questions in your videos. People love when you talk to them. Go live on tiktok to show new items or answer questions. Use hashtags that fit your brand. Keep your videos short and fun. Test different video styles to see what works best for your tiktok audience.

Pro Tip: Always reply to comments on your tiktok videos. This helps you build trust and keeps people coming back.

Common Setup Mistakes

Many new sellers make the same mistakes on tiktok. You can avoid these problems if you know what to watch for. Here are some common mistakes:

• Picking a shop name that is hard to remember.

• Not checking your business info before you send it to tiktok.

• Forgetting to set up your shipping and return rules.

• Using the same content from other platforms instead of making it fit tiktok.

• Ignoring tiktok’s rules for product listings.

Track Performance & Scale

You need to watch your tiktok shop numbers if you want to grow. Check your video views, likes, and sales every week. Use tiktok analytics to see which videos help you sell more. Try new ideas and see what works. If you find a winning product, make more videos about it. Work with tiktok creators to reach more people. When you see good results, spend more on tiktok ads to scale up.

Note: Tiktok gives you free tools to track your shop’s growth. Use them to spot trends and plan your next steps.

You learned how to sell on tiktok by setting up your shop, making great videos, and using smart promotions. Tiktok gives you a huge audience, easy tools, and lots of ways to grow your business. If you want to reach new buyers, now is the best time to start your tiktok shop. Keep testing new ideas and watch your results. Stay updated with tiktok’s latest features. You can build a strong brand and see real success.

FAQ

How long does it take to get approved as a TikTok Shop seller?

You usually get approved in one or two days. Sometimes, it can take up to three weeks if your documents need more checks. Make sure you upload clear and correct information.

Can you sell on TikTok Shop without a business license?

You can sell as an individual if you have a valid ID and a U.S. bank account. If you want to sell as a business, you need a business license and an EIN.

What products can you sell on TikTok Shop?

You can sell many things like clothes, beauty items, gadgets, and home goods. Some products are not allowed, like weapons or fake items. Always check TikTok’s latest rules before you list anything.

Do you need a lot of followers to start selling on TikTok Shop?

No, you do not need a big following to open your shop. Anyone who meets the requirements can start. Good videos and smart promotions help you reach more buyers.

See Also

Effective Strategies for Pricing Your TikTok Shop Products

Simple Steps to Launch Your Business on TikTok Shop

Managing Orders Efficiently in Your TikTok Shop

The Rapid Growth of TikTok E-commerce in the Philippines

In-Depth Analysis of TikTok US Shop Market Trends