How to sell on TikTok Shop
You want to know how to sell on TikTok Shop? Start by registering a business account and filling out the seller application. Use Seller Center to add your products and manage your store. Create videos that grab attention and connect with popular creators to boost your reach. Right now, about 15 million sellers use TikTok Shop worldwide, with over 500,000 in the United States. Nearly 4 out of 10 Americans under 60 have already bought something there. If you want to learn how to sell on tiktok shop, focus on making your shop stand out from the crowd.
Key Takeaways
Sign up for a business account on TikTok Shop to sell. Give correct business info to get approved faster.
Use Seller Center to run your shop. This tool lets you manage orders and check sales. You can also talk to customers easily.
Make fun videos that show your products. Try using cool editing tools and clear calls-to-action to get buyers.
Work with influencers to reach more people. Pick influencers who match your brand for better results.
Try TikTok Ads and affiliate programs to get seen more. These ways can help you find new customers and sell more.
Set Up a TikTok Shop
Starting your shop on TikTok is simple. You only need to follow a few steps. We will go through the process together. This way, you can begin selling and find new customers.
Register Your Business Account
You must have a business account before you sell on TikTok Shop. Here is how you make a TikTok Shop account:
Sign up for TikTok Shop. Use your TikTok account or make a new one.
Get a code by email or phone to verify your account. Pick a strong password.
Type in your business details. Choose if you are an individual, sole proprietorship, corporation, or partnership.
Give information about your business representative. This person must live in the United States and be 18 or older.
Add your shop’s name, category, and a short description.
Tip: Your business info should match your official papers. This helps you get approved faster.
Here is what TikTok Shop needs when you sign up:
Requirement | Description |
|---|---|
Business Registration | Your business must be registered in the United States. You need real certificates from a U.S. agency. |
Verification Documents | You need company registration info, business type, company name, and Employer Identification Number (EIN). Owners may need to share personal info. |
Bank Account Information | Use a business bank account that matches your registration. Include the bank name and account number. |
Tax Information | Fill out a W9 Form and give a Taxpayer Identification Number (TIN). This can be an EIN or SSN. TikTok Shop reports payments to the IRS. |
You can sign up if you are a brand, creator, or small business. TikTok Shop works for sellers in the USA, UK, and some Southeast Asian countries.
Complete Seller Application
After you make your TikTok Shop account, finish the seller application. This step is important because it shows TikTok you are ready to sell.
Upload your business documents. These are your registration certificate, tax forms, and bank account details.
Check your information before you send it. Mistakes can slow down approval.
Pick a main contact person for your shop. This person talks with TikTok Shop.
Most applications get approved in one or two days. You do not wait long to start selling. If TikTok needs more info, they will reach out to you.
Note: If you have problems, look for errors or missing info in your documents. You can fix and send them again.
Access Seller Center
When TikTok approves your application, you get into Seller Center. This is where you run your shop and manage products.
Seller Center gives you these tools:
Feature | Description |
|---|---|
Centralized management of store operations | Handle orders, customer questions, and disputes all in one place. |
Sales and campaign insights | See live data about your sales and marketing campaigns. |
Streamlined communication | Answer customers fast and build loyalty. |
Increased visibility | Reach more buyers and use viral TikTok trends. |
Product and inventory management | Upload many products at once, track stock, and get alerts when you need to restock. |
Order processing and customer tools | Track orders and use automatic customer service tools. |
Sales analytics | Watch revenue, conversion rates, and customer behavior. |
Campaign management | Make promotions, flash sales, and work with influencers. |
Seller Center is easy to use. You can change your dashboard to fit your needs. There is an AI chat assistant to help you find answers fast. You can even manage your shop on your phone. This makes it easier than other online selling platforms.
Tip: Try Seller Center as soon as you can. The more you learn about its tools, the better you can run your shop and grow your sales.
Now you know how to set up a TikTok Shop and become a TikTok Shop seller. You are ready to add products and reach new customers.
Add and Manage Products
Upload Product Listings
You want your products to shine on TikTok Shop. Start by uploading your listings in Seller Center. You need to fill out some key details for each item. Here’s what you’ll enter:
Requirement | Description |
|---|---|
Product Name | The name of your product. |
Product Descriptions | A short description with main features. |
Price, plus options like size or color. | |
Images and Videos | Clear photos and videos for every variation. |
Keywords and Tags | Words and tags that help people find your product. |
Stock Quantity | How many items you have for each variation. |
Shipping Information | Delivery times, costs, and your return policy. |
Tip: Double-check your info before you hit submit. Mistakes can slow down your sales.
Optimize Descriptions and Images
Your product description is your chance to connect with shoppers. Use a casual style and keep sentences short. Speak directly to your audience. Focus on what your product does for them, not just the features. Try adding a trending phrase or one emoji for extra flair.
Keep sentences snappy and fun.
Limit emojis to one or two.
Show outcomes, not just features.
Use “you” to make it personal.
Images matter just as much. High-quality photos grab attention and make your products look valuable. Aim for at least five images with a neutral background. Use .png, .jpeg, or .jpg files. The best sizes are 1200 x 628, 640 x 640, or 720 x 1280 pixels. Keep each file under 100 MB. Show different angles and use professional photography if you can.
Handle Orders and Shipping
Once your products are live, you need to manage orders quickly. Most sellers confirm orders within 24 to 48 hours. Try to ship items within that same window. During busy times, it might take longer.
Shipping options help you meet customer needs:
Shipping Option | Description | Delivery Time |
|---|---|---|
TikTok Shipping | Uses TikTok’s partner network. | |
Standard Shipping | Cheapest choice, arrives in up to seven business days. | Up to 7 business days. |
Expedited Shipping | Faster delivery for priority items. | Quicker than standard. |
Free Shipping | Draws buyers by including delivery in the price or with a minimum. | Varies by offer. |
Note: Fast shipping and clear communication help you build trust and keep customers coming back.
Costs and Fees for Selling on TikTok Shop
TikTok Shop Fees Overview
When you start selling products directly on TikTok Shop, you want to know what it costs. TikTok Shop keeps things simple for new sellers. Here’s what you can expect:
You pay a marketplace commission fee of 6% for most orders.
Some jewelry items have a lower commission rate of 5%.
Every time you withdraw money to your bank, there’s a $0.05 transaction fee.
If you use TikTok’s advertising, the minimum budget is $50 per day for campaigns and $20 per day for ad groups.
Fulfilled by TikTok (FBT) starts at $3.58 per item, and you get free storage for 30 days.
Compared to other platforms like Amazon, TikTok Shop’s fees are lower and easier to understand. Amazon charges higher fees, including referral fees and storage costs, but offers more support for bigger brands. TikTok Shop’s lower fees make it a good choice if you’re just starting out or have a small business.
Payment and Payouts
Getting paid is easy with your tiktok shop account. TikTok Shop supports lots of payment methods, so buyers can choose what works best for them:
PayPal
Apple Pay
Google Pay
Klarna
Affirm
You receive payouts straight to your linked bank account. TikTok Shop sends payments quickly, so you don’t have to wait long to see your earnings.
Refunds and Returns
TikTok Shop wants buyers to feel safe, so it has clear refund and return policies. You can offer different types of refunds:
Refund Type | Description |
|---|---|
Returnless Refund | You accept the buyer’s request without needing the item back. |
Partial Refund | You refund part of the total amount for specific reasons. |
Full Refund | You refund the whole amount for reasons like sizing issues or mismatches. |
Buyers can start a return after their item is marked as shipped. They have 30 days from delivery to send it back. If someone changes their mind, they usually pay for shipping unless you decide otherwise. TikTok Shop makes the process simple, so you can keep your customers happy.
How to Sell on TikTok Shop: Marketing Strategies
You want your products to get noticed by more buyers. Marketing helps you sell better on TikTok Shop. Let’s look at some easy strategies you can use now.
Create Engaging Videos
Videos are very important on TikTok. If you want to sell on TikTok Shop, you need to catch people’s attention quickly. People scroll fast, so your video must stand out right away. Use TikTok’s editing tools to add music, effects, and words. These features make your videos fun and interesting.
Here are some video ideas that get lots of views:
Show how your product works in a demo.
Make tutorials that teach people how to use your product.
Unboxing videos make people excited and curious.
Share videos from happy customers.
Short clips (15-30 seconds) keep viewers watching.
Show what makes your product special. Use demo videos to explain how it works. Unboxing videos help people picture owning your product. Always finish with a strong call-to-action, like “Tap to shop now!” or “Check out my TikTok Shop account for deals.” Add links so buyers can shop right from your video.
Tip: Real content works best. Talk directly to your viewers and be honest. People like seeing products used by real people.
Collaborate with Influencers
Influencers help you reach many new customers. When you work with creators, you build trust and grow your audience. Selling on TikTok Shop is easier when trusted people talk about your products.
On average, influencer partnerships on TikTok Shop give back $5.20 to $5.78 for every dollar spent. TikTok also gives a short-term ROI of 11.8%, which is very high in advertising. Micro-influencers often do even better because their fans trust them more.
How do you choose the right influencer? Use these tips:
Criteria | Description |
|---|---|
Relevance and Niche Fit | Make sure the influencer’s content matches your brand and audience. |
Engagement Rates | Look for creators with active followers who like, comment, and share. |
Content Quality | High-quality videos make your brand look good. |
Audience Demographics | Check if their followers match your target age, location, and interests. |
Past Collaborations | Review their previous partnerships to see if they deliver results. |
Pick influencers who make real content and connect with their fans. Posting often keeps your brand in front of people. It’s good if the influencer’s values match yours. Their followers will trust your products more.
Note: Start with micro-influencers if you have less money. They usually get more likes and better results.
Use TikTok Ads and Affiliate Programs
TikTok Ads help you reach buyers who don’t follow you yet. You can pick groups by age, interests, and location. The average conversion rate for TikTok Ads on TikTok Shop is 1% to 2.5%. This means you can get real sales if you set up your ads well.
Affiliate programs are another way to boost sales. In September 2023, TikTok Shop had 100,000 creators join the Affiliate Program. These creators can share your products and help you sell more. The affiliate program pays creators for every sale, so they want to show your products to their fans.
Affiliate programs help you grow by:
Giving creators rewards for sharing your products.
Building long-lasting partnerships with top creators.
Offering commission rates that fit market trends.
Tip: Use TikTok Ads and affiliate programs together for the best results. More people will see your products and you’ll get more chances to sell on TikTok Shop.
If you want to sell on TikTok Shop, make videos that connect with viewers, work with influencers who fit your brand, and use TikTok’s marketing tools. These strategies help you stand out and grow your sales.
You now know how to start selling on TikTok Shop. Focus on these essentials to grow your shop:
Make fun, interactive videos that grab attention.
Work with influencers to reach more people.
Check your analytics to see what works best.
Post often and try creative promotions.
Explore Seller Center to manage your shop with ease. Join TikTok Shop communities and use the affiliate program, special discounts, and shopping ads to boost your sales. Stay active and keep learning—your shop can stand out!
FAQ
How do you get paid on TikTok Shop?
You link your bank account in Seller Center. TikTok Shop sends your earnings straight to your bank. You can check your payout status anytime in your dashboard.
Can you sell if you don’t have a registered business?
No, you need a registered business to sell on TikTok Shop. You must provide business documents and tax info during setup.
What products can you sell on TikTok Shop?
You can sell clothes, beauty items, gadgets, home goods, and more. TikTok Shop does not allow banned items like weapons or fake products.
How do you handle customer questions?
You answer questions in Seller Center. Fast replies help you build trust. Use the chat tool to talk with buyers and solve problems quickly.
See Also
Effective Strategies for Pricing Your Products on TikTok
EchoTik ｜Tips for Efficient Order Management on TikTok
Simple Steps to Launch Your Business on TikTok Shop
EchoTik ｜Three Effective Ways to Locate TikTok E-Commerce Accounts
EchoTik Assists Sellers with Inventory Challenges After TikTok Shop Closure
