Tiktok seller website 2025

EchoTik

·June 16, 2025

·10 min read

How to Register and Log In to TikTok Shop Seller Center in 2025 — Image Source: unsplash

Ready to join TikTok Shop Seller Center in 2025? You just need a phone number, email, or your TikTok account to get started. Make sure your bank details are correct, since payouts depend on them. You can sign up using the Tiktok seller website or the app—both work great. If you run into any trouble, don’t worry. This guide will help you handle common issues and keep your account secure.

Key Takeaways

You can register for TikTok Shop Seller Center using your phone number, email, or TikTok account, but make sure your bank details are correct to receive payments.
Check if you meet the age and document requirements, and confirm your country is supported before starting your registration.
Follow the step-by-step process: sign up on the website or app, fill in your personal and business details, upload required documents, and link your bank account.
Use strong passwords and enable two-factor authentication to keep your account safe from hackers and unauthorized access.
If you face issues with registration or login, stay calm, double-check your information, and contact TikTok support or seller communities for help.

Requirements

Eligibility

You can register as a TikTok Shop seller if you meet these rules:

Individual Sellers
- You must be at least 18 years old.
- You need a U.S. passport, driver’s license, or proof that you live in the U.S.
- You cannot be under investigation or facing legal actions.
Business Sellers
- Your business must be registered in the United States.
- You need a real business certificate from a U.S. government agency.

Tip: If you are not from the U.S., you can still join if you have a U.S. business entity and the right documents.

Countries

TikTok Shop Seller Center supports sellers from many countries. Check the table below to see if your country is on the list:

Region	Supported Countries	Launch Year	Seller Registration Availability
Asia	Indonesia, Malaysia, Thailand	2023	Yes
Europe	United Kingdom, France, Germany, Spain	2023	Yes
North America	United States, Canada, Mexico	2024	Yes
Latin America	Brazil, Argentina, Colombia	2024	Yes
Middle East & Africa	Saudi Arabia, UAE, Egypt	2024	Yes

Bar chart showing count of supported countries by region

If your country is not listed, you might need to set up a business in a supported country or use a trusted partner.

Documents

You will need some important documents and information to finish your registration:

Your legal name, date of birth, and home address
A government-issued ID (like a U.S. passport or driver’s license)
For businesses: company registration details, business type, company name, and Employer Identification Number (EIN)
Bank account information (make sure it matches your name or business name)
Tax details, such as a W9 form and your Taxpayer Identification Number (TIN, EIN, or SSN)
Sometimes, TikTok Shop may ask for extra documents, depending on your country

Double-check your details before you submit. This helps you avoid delays and keeps your account safe.

Registration Steps

Access Tiktok Seller Website

You can start your journey by heading to the Tiktok seller website for your region. If you are in the United States, use the US version. Sellers in other countries should pick their local site. This helps you avoid problems with registration and payments.

Open your browser and search for the official Tiktok seller website.
Choose your country or region from the homepage.
On the main page, look for the "Sign Up" or "Register" button.
If you prefer using your phone, you can also open the TikTok app. Tap your profile, then select "TikTok Shop" from the menu.

Tip: Always use the latest version of the TikTok app for a smoother experience.

Sign Up Methods

You have a few ways to sign up. Pick the one that works best for you:

Phone Number: Enter your mobile number. You will get a code to verify your identity.
Email Address: Use your email to create an account. You will receive a confirmation link.
TikTok Account: If you already have a TikTok account, you can use it to sign up. This is quick and connects your shop to your TikTok profile.

Each method is safe and easy. You just need to follow the on-screen steps.

Fill Details

After you choose your sign-up method, you will see a form. Here’s what you need to do:

Enter your legal name and date of birth.
Add your home address or business address.
Upload a government-issued ID, like a passport or driver’s license.
For business sellers, fill in your company name, business type, and registration number.
Provide your tax details, such as your TIN or EIN.

Double-check every detail before you move on. Mistakes can slow down your approval.

Bank Account Link

Now it’s time to connect your bank account. This step is important because TikTok Shop uses this account to send your payments.

Enter your bank account number and routing number.
Make sure the name on your bank account matches your registration details.
Some banks may ask for extra verification, like a small deposit or a code.

If you skip this step, you won’t get paid for your sales. So, take your time and get it right.

Verification

You’re almost done! TikTok Shop needs to check your information before you can start selling.

Upload all required documents, such as your ID and business license.
Review and agree to TikTok’s Terms and Conditions.
Wait for TikTok Shop to review your application. This can take a few hours or a couple of days.
Once approved, you will get a confirmation email or notification in the app.

Note: If TikTok Shop asks for more documents, respond quickly to avoid delays.

After approval, you can set up your shop, add products, and start selling. You can manage everything from your seller dashboard on the Tiktok seller website or through the app.

Website Login

Logging in through the Tiktok seller website is quick and easy. Start by opening your browser and going to the official site for your region. On the homepage, you will see the "Log In" button. Click it, and you will get a choice of login methods. Enter your details, then follow the prompts. The ProductScope.ai blog explains that you can manage your seller storefront and account settings right from the dashboard after logging in. If you ever forget your password, just use the "Forgot Password" link to reset it.

Tip: The Tiktok seller website works best on a desktop. If you have trouble, try updating your browser or clearing your cache.

App Login

You can also log in using the TikTok app. Open the app, tap your profile, and select "TikTok Shop." Tap "Seller Center" and enter your login details. The app will guide you through the process. If you use two-factor authentication, you might get a code by text or email. Enter the code to finish logging in. If you run into glitches, try reinstalling the app or clearing the app cache.

Login Methods

You have three main ways to log in:

Email: Enter your email and password. You may get a verification code in your inbox.
Phone Number: Type in your phone number. TikTok will send you a code by text.
TikTok Account: Use your existing TikTok account for a fast login.

Most users find these methods simple. If you use two-factor authentication, always check your spam folder for codes. If you have trouble with 2FA, logging in through the app often works better than the website. Double-check your login details to avoid errors. Strong passwords with letters, numbers, and symbols help keep your account safe.

If you get locked out or have verification issues, TikTok support responds quickly and can help you recover access.

Troubleshooting

Registration Issues

You might run into a few bumps when signing up. Sometimes, TikTok Shop takes longer than usual to verify your account. This can happen if there are lots of new sellers or if your documents are hard to read. If you upload blurry photos or forget to fill in a field, your registration could get stuck. TikTok Shop sometimes changes what documents you need, so always check the latest list before you start.

Common registration problems:
- Delays in verification, especially during busy times
- Incorrect, missing, or unclear documents
- Changes in what TikTok Shop asks for
- Geo-restrictions that block access if you are not in a supported country

Double-check your paperwork and make sure your photos are clear. If you get stuck, try again with better images or updated info.

Login Problems

Logging in should be easy, but sometimes things go wrong. Maybe you forgot your password or the code never arrives. Sometimes, TikTok Shop asks for extra verification if it spots something unusual.

If you do not get a code, check your spam folder or try a different login method.
If you see an error, clear your browser cache or update your app.
If you use the Tiktok seller website, try switching devices if you cannot log in.

Stay calm. Most login issues have a quick fix.

Account Recovery

If you cannot get into your account, do not panic. You can reset your password by clicking "Forgot Password" on the login page. TikTok Shop will send you a link or code to your email or phone. Follow the steps to set a new password.

If you lose access to your email or phone, you might need to provide extra proof, like your ID or business documents. Keep these handy just in case.

Support

Sometimes, you need help from TikTok Shop support. Here’s how to get the best results:

Keep records of everything—screenshots, dates, and any messages.
Write your support request in simple words. Pretend you are explaining to a friend.
Follow up every day or two if you do not hear back.
If official support is slow, join seller groups on Facebook or Discord. Other sellers often share tips and solutions.
TikTok Shop keeps improving its support, so look for new features like live chat or local help teams.

Good documentation and patience help you solve problems faster.

Security Tips

Keeping your TikTok Shop Seller Center account safe should be your top priority. You want to protect your money, your products, and your reputation. Let’s look at some easy ways to boost your security.

Passwords

A strong password is your first line of defense. You should never use simple words or easy patterns like "123456" or "password." Mix uppercase and lowercase letters, numbers, and symbols. Try to make your password at least 12 characters long. Change your password every few months, especially if you notice anything strange with your account.

Tip: Don’t use the same password for TikTok Shop and other sites. If one account gets hacked, the others stay safe.

TikTok Shop takes security seriously. Here are some ways the platform protects you:

TikTok Shop checks your business credentials and tax info before you can sell.
The platform uses AI and manual reviews to spot fake or risky listings.
Buyer protection policies cover refunds and disputes.
Community guidelines stop spam and scams.
Your data stays safe with encryption and secure storage.

Two-Factor

Two-factor authentication (2FA) gives your account an extra layer of protection. When you turn on 2FA, you need a code from your phone or email to log in, even if someone knows your password. This makes it much harder for hackers to get in.

A recent study found that many people still skip 2FA, even though it works well. Only about 45% of users use it, while others rely just on passwords. Hackers often target accounts without 2FA. Turning it on can stop most attacks before they start.

Note: You can set up 2FA in your account settings. It only takes a minute, but it can save you a lot of trouble.

Account Linking

You might want to link your TikTok Shop account with other services, like your main TikTok profile or business tools. Always check that you trust the service before you link accounts. Never share your login details with anyone, even if they say they are from TikTok.

Only link accounts you control.
Review linked accounts every few months.
Remove any links you don’t recognize.

Staying alert and following these tips will help you keep your TikTok Shop Seller Center account safe and sound.

You now know how to register and log in to TikTok Shop Seller Center. Here’s a quick recap:

Check if you meet the requirements.
Gather your documents.
Sign up using the website or app.
Link your bank account.
Log in and start selling.

Stay safe! Use strong passwords and turn on two-factor authentication. If you need help, reach out to TikTok support. For the latest updates, always check the official TikTok Shop documentation.

FAQ

How long does TikTok Shop approval take?

You usually get approved in a few hours. Sometimes, it takes up to two days if TikTok needs more documents. Check your email and app for updates.

Can I change my bank account later?

Yes, you can update your bank details in the Seller Center. Go to your account settings and follow the steps. TikTok may ask for extra verification.

What if I forget my password?

Click "Forgot Password" on the login page. TikTok will send you a reset link or code. Follow the instructions to set a new password. You get back in fast.

Is there a fee to join TikTok Shop?

No, signing up is free. TikTok only charges a small commission when you make a sale. You keep most of your earnings.